Data Analyst - Pittsburgh, PA - Remote

About Us:

The Wolfe Companies, LLC, a leader in the Gift Card and FinTech sectors, is known for its prominent brands such as PerfectGift, Gift Card Granny, GiftYa, Reaf Marketing, and Give InKind. Our company excels in delivering exceptional value and customer experience in our industry. You'll find detailed information about our company culture, values, and the recognition we've earned in our industry at the top page of our career site.

Role Summary:

We are seeking a talented E-commerce Data Analyst who is passionate about leveraging data to drive optimization and growth within the e-commerce space. The ideal candidate will have a deep understanding of e-commerce metrics, extensive experience in analyzing online consumer behaviors, and a proven track record of utilizing data-driven insights to enhance engagement and conversion rates.

Responsibilities:

• Deep dive into e-commerce metrics: Utilize your expertise in e-commerce metrics such as conversion rates, cart abandonment rates, and customer acquisition cost to identify areas for improvement and optimization across various online sales channels.
  
• Analyze online consumer behaviors and trends: Analyze and interpret online consumer behaviors, preferences, and trends to identify opportunities for increasing engagement and driving conversions within the e-commerce ecosystem.
• Customer journey mapping: Map and analyze customer journeys in an e-commerce context to identify pain points, optimize touchpoints, and enhance the overall shopping experience.
• Data integration and analysis: Integrate and analyze data from multiple e-commerce channels including websites, mobile apps, and social media platforms to gain holistic insights into customer behavior and preferences. Utilize common AWS tools such as AWS Glue for data integration and AWS Redshift for data warehousing.
• Platform expertise: Demonstrate hands-on experience with major e-commerce platforms and their analytics capabilities to effectively gather, …