Data Analyst - Performance Marketing

At Twinkl, we encourage diversity, and our doors are open to everyone. We're committed to creating an inclusive workplace for all. If you need any adjustments during the application process to showcase your abilities, please let us know. We're here to support you on your journey.

We embrace a remote-friendly culture, giving you the flexibility to choose where you work best. Whether it's from our amazing HQ in Sheffield, remote or something in-between, believe that your best work happens when you have the freedom to create your ideal workspace.

Location: Hybrid, Office-based, Remote

Annual Salary: up to £50,000

Contract: Permanent

Recruiter: Rikki Spencer-Cox

Hours: 37.5hr pw

Closing Date: 22/07/2024

Our Unparalleled Evolution:

We are purpose-driven, helping support educators across the world with high quality educational resources. Born in a Sheffield bedroom, we've grown into a global powerhouse with over 1500 employees in 13 short years and are now the UK's digital education giant and a global leader in our field - testament to our commitment to fostering a workplace where everyone thrives. Now, backed by strategic investment, we're evolving our ways of working to further explore exciting and innovative avenues to support the global teaching community, and sustainably support us through our ambitious growth plans.

We have long-term vision to create world-class data function, playing an instrumental in key business decisions, introducing new tools and concepts and elevating the business to a higher standard of Data Literacy.

Here's a glimpse at what You'll be doing:

As a Performance Marketing Data Analyst, your impact will be felt immediately across our Growth team, sending ripples of innovation and improvement through our entire customer experience. You will be reporting to the Insights & Analytics manager and you'll be the go-to data expert supporting our acquisition strategy, delivering unparalleled data-driven value that resonates. Using your skills in visualisations, in-depth data analyses, statistical analyses, and problem solving you'll take the lead in transforming raw data, into actionable insights.

Here are just some of our data projects that you could be working on:

• Conduct paid channels analysis to understand trends and make insights-based recommendations
• Analyse PPC keyword performance and suggest recommendations to optimise CPCs
• Develop custom attribution models to help understand paid channel CAC and conversions
• Build on our LTV model to help understand our paid search campaign profitability
• Unearth our marketing channel data and provide insights on channel performance
• …