Dairy Innovation Hub communications and marketing project assistant

Department Overview:

The Dairy Innovation Hub positions Wisconsin’s dairy community for economic, environmental and social success by advancing science, developing talent and leveraging collaboration at UW–Madison, UW–Platteville and UW–River Falls and throughout the state.

Anticipated Start Date:

July 1, 2025 - Sept. 1, 2025

Anticipated End Date (If Applicable):

 

Remote Work Eligibility Detail:

Partially Remote

 

Anticipated Hours Per Week:

Minimum: 20 Maximum: 20

Schedule:

Work will be conducted on campus, remotely, and off-site (for trainings and special events). Office location will likely be in the Animal Sciences building. Work will be conducted during the traditional M-F, 9-5 framework and will depend on the candidates class schedule as this is a 50% position. ~20 hours per week.

Salary/Wage Range/Lump Sum:

Minimum: $35,636.00 Maximum: $35,636.00

Number of Positions:

1

Qualifications:

Educational or program requirements:

• Bachelor’s degree in communications or related field
• Pursuing a master’s or PhD in Life Sciences Communications, Journalism, Communication Studies – or related field

Knowledge, Skills & Abilities:

The ideal candidate will be an excellent written communicator, with experience in writing for many venues, have strong organizational skills and attention to detail. Familiarity with animal agriculture and scientific research is desirable. Experience with WordPress (web content management), CRM databases, design software, and Microsoft Outlook a plus.

This is a 50% project assistantship that includes salary, tuition remission, and health insurance. Learn more about salary rate and other offerings on the graduate school website. Work will be conducted on campus, remotely, and off-site (for trainings and special events). Office location will likely be in the Animal Sciences building.

Position Summary/Job Duties:

Duties & Responsibilities:

Social media:
• Contributes to social media content and management. Works with communications assistant to curate social media calendar. Creates unique social content above and beyond that of regularly scheduled social content. Looks for creative ways to leverage Hub content including long and short form video

Writing and editing:
• Writes press releases and original articles, est. 1-3 per month.
o Send releases using Eloqua system
o Leverages eCALS and other UW platforms to post content online
• Proofreads Hub content, such as annual report, press releases, articles, etc.

Email, newsletter, and marketing automation:
• Creates and sends emails in Eloqua in consultation with the program manager and according to PR plans for Hub events and programs
• Sources content, creates and sends Hub quarterly newsletter in Eloqua

Marketing, events, and outreach:
• Assists with event planning (internal and external), attends events and tradeshows to help with communications coverage, registration, media relations, etc.
• Experience with design software (InDesign, Photoshop, Illustrator, Canva, Adobe Express) a plus
• Manages Hub website and UW-Madison CALS Hub website interface using WordPress
• Works with program manager to amplify content from freelancers and vendors (photography, design, podcasts, articles etc.)
• Creates public presentations in power point (or other platform) for outreach presentations to diverse audiences such as public, legislative, trade groups, farmers, dairy processors, etc.
• Assists faculty director in scheduling meetings, outreach activities, creating presentations etc.

Additional:
1. Meets regularly with program manager
2. Completes other duties as assigned

Physical Demands:

This is primarily an office role, however the ability to lift 20+ lbs and assist with event set-up is desirable but not required.

Institutional Statements:

Equal Employment Opportunity Statement:

UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu

Accommodation Statement:

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/

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