Customer Marketing Specialist

Title: Customer Marketing Specialist

Location: Remote-Mexico

Salary: $42,916/monthly

About PSI

We are PSI Services. We power world leading tests. Delivered with trusted science and the very best test taker experience. PSI supports test-takers on their journey to pursuing dreams and gaining certifications that are important to them. They believe that their dreams are worth working for; that their dreams are worth the effort. And we believe that too. This is our core purpose, to empower people to achieve their dreams. We do this by being the best provider of workforce solutions, which foster both technology and science to deliver the best solutions for our test takers.

We are searching for top talent to join our PSI team and help grow our products and services. We have a creative, supportive and inclusive culture where we empower people in their careers to be their authentic self and make the most of their great talent.

At PSI, we are committed to helping people meet their potential and we believe that promoting diversity, equity and inclusion is critical to our success. That’s why you’ll find these ideals are intrinsic to our company culture and applied throughout the employee lifecycle.

Learn more about what we do at: https://www.psiexams.com/ 

About the Role

The B2B Customer Marketing Specialist is responsible for developing and executing customer engagement initiatives that enhance retention, advocacy, and overall customer experience. This role supports the Product Marketing Manager in creating and implementing strategies to increase customer satisfaction, improve Net Promoter Score (NPS), and drive customer-focused communication efforts.

As part of the PSI marketing team, this role collaborates closely with Product, Sales, and Customer Success teams to ensure alignment between customer needs and marketing strategies. The ideal candidate has a passion for customer engagement, strong communication skills, and the ability to translate customer insights into effective marketing initiatives.

This is a permanent, full-time role with flexible working options, though core availability during Monday-Friday office hours is required. Occasional domestic and international travel may be necessary for in-person workshops and events.

Role Responsibilities

• Customer Advocacy & Engagement: Develops and executes programs to enhance customer satisfaction and advocacy, including testimonial campaigns and case studies.
• Net Promoter Score (NPS) Programs: Manages the collection, analysis, and reporting of NPS data to drive actionable improvements in customer experience.
• Customer Communications: Oversees newsletters, targeted email campaigns, and other engagement communications to enhance customer relationships.
• Retention Strategies: Works closely with Customer Success teams to develop strategies that increase customer retention and reduce churn.
• Customer Feedback & Insights: Gathers and analyzes customer feedback to identify opportunities for product and service improvements.
• Event Support & Customer Engagement Initiatives: Assists in organizing customer-focused events, webinars, and roundtables to strengthen relationships and brand loyalty.
• Collaboration with Product Marketing: Works closely with the Product Marketing Manager to align messaging and ensure consistency across customer-facing initiatives and communications.
• Reporting & Performance Analysis: Tracks key metrics related to customer engagement and satisfaction, providing insights and recommendations for continuous improvement.
• Collaboration with ETS Teams: Benchmarks PSI's customer marketing strategies against ETS best practices, identifying opportunities to drive continuous improvement through active benchmarking and cross-industry collaboration.

Knowledge, Skills and Experience Requirements

• Experience in customer marketing, engagement, or advocacy roles within a B2B environment.
• A bachelor's degree or equivalent in Marketing, Business, Communications, or related fields.
• Experience in managing customer communication programs including email marketing, newsletters, and advocacy initiatives.
• Familiarity with NPS programs, customer feedback analysis, and experience in leveraging customer insights to drive engagement strategies.
• Excellent copywriting, communication, and storytelling skills to craft compelling customer-facing content.
• Experience working cross-functionally with Sales, Product, and Customer Success teams.
• Proficiency in marketing automation tools, CRM systems, and data analysis.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits & Culture

At PSI, our culture is to be transparent and fair. That’s why all of our roles have been benchmarked at a competitive rate against the local market they are based in. To be transparent all of our adverts now include the salary so you can see if we align with your expectations when looking for your next role.

In addition to a competitive salary, we offer a comprehensive benefits package and supportive culture when you join us. This includes:

• 401k/Pension/Retirement Plan – with country specific employer %
• Enhanced PTO/Annual Leave
• Medical insurance – country specific
• Dental, Vision, Life and Short-Term Disability for US
• Flexible Spending Accounts – for the US
• Medical Cashback plan covering vision, dental and income protection for UK
• Employee Assistance Programme
• Commitment and understanding of work/life balance
• Dedicated DE&I group that drive core people initiatives
• A culture of embracing wellness, including regular global initiatives
• Access to supportive and professional mechanisms to help you plan for your future