Customer Marketing Specialist (Remote)

About KnowBe4

KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.

Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row! We have been certified as a "Great Place To Work" in 8 countries, plus we've earned numerous other prestigious awards, including Glassdoor's Best Places To Work.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.

As a Customer Marketing Specialist, you will help drive customer growth and retention through various marketing channels, including email, social media, review sites, and content. You will create and execute campaigns that boost customer adoption and success with KnowBe4's products, while also driving loyalty and retention. This role requires strong communication and organizational skills, as well as the ability to work closely with cross-functional teams.

Responsibilities:

• Develop customer marketing campaigns and programs that drive engagement, loyalty, and retention
• Create targeted marketing campaigns based on customer segments to personalize messaging and offers that help drive increased engagement and sales.
• Stimulate, nurture, and curate review activity on peer review sites and communities like G2, TrustRadius, and Gartner Peer Insights.
• Manage customer review site platforms and use reporting analytics to help optimize use of new features and functionality.
• Create compelling case studies, testimonials, and reference materials in collaboration with customer success and external vendors for use in sales and marketing efforts.
• Help track and analyze customer data to inform marketing strategies and optimize customer engagement.
• Design campaigns to increase customer participation in referral programs, user communities, peer reviews, awards, speaking opportunities, and other advocacy activities.
• Collaborate with cross-functional teams, including Product Marketing, Demand Generation, Customer Success and Product Management, to support product launches and ongoing customer marketing efforts.
• Work with Demand Generation to develop compelling upsell and cross-sale campaigns to current customers.
• Support programming …