Customer Marketing Specialist

Customer Marketing Specialist

Department: Marketing

Employment Type: Full Time

Location: Remote

Reporting To: Product Marketing Manager

Compensation: $70,000 - $90,000 / year

Description

Coursedog is looking for a proactive and detail-oriented Customer Marketing Specialist to join our growing marketing team. This individual will support the Product Marketing Manager in executing on marketing strategies that engage, retain, and delight our customers. The ideal candidate is passionate about higher education, has a good understanding of customer needs, and is eager to connect with higher ed customers in an edtech SaaS setting.

Key Responsibilities

Customer Engagement & Retention:

• Assist in developing and implementing customer marketing campaigns to increase product adoption, customer satisfaction, retention, and upsell.
• Support the Senior User Education Manager in increasing engagement with existing user education content and help build out a customer certification process.
• Create targeted communication materials that resonate with various audience segments in our customer base.
• Manage the logistics of the customer webinar series, including coordinating content with the Customer Success team and handling webinar production and promotion.
• Support the Product Marketing Manager in delivering core communications to customers through appropriate channels.
• Contribute to the creation of high-quality content throughout the customer lifecycle, from first touchpoint through implementation and beyond.
• Assist in driving adoption of new features through launch plans, campaigns, and enablement materials.
• Help create content that drives awareness and excitement for our future-looking roadmap.

Customer Advocacy & Ambassadorship:

• Support the Product Marketing Manager in maintaining customer relationships to develop advocates for case studies, testimonials, references, and speaking opportunities.
• Assist in implementing and maintaining a system for generating new business pipeline through customer referrals.
• Contribute to the expansion of customer review-generation on key sites such as G2.com and other software comparison sites.
• Support the coordination and delivery of content and experiences for Product Councils and Customer Advisory Board meetings.

Customer Events:

• Assist in planning and executing key customer events to support growing the Coursedog community, in collaboration with the Field & Campaign Marketing Manager.
• Support efforts to drive registration and customer engagement for the annual Coursedog Conference, working closely with the Content Marketing Manager and Field & Campaign Marketing Manage

Skills Knowledge and Expertise

• 1-3 years of experience in marketing or consulting, preferably in a B2B SaaS or education technology environment
• Strong written and verbal communication skills
• Ability to work collaboratively in a fast-paced environment
• Excellent organizational and project management skills
• (Added Bonus) Passion for education technology

Working at Coursedog

Benefits

• Healthcare: We pay 99% of your medical, dental, and vision coverage and 75% of the premium for your spouse and/or dependents
• Retirement: We offer a 401k plan on day one of your employment.
• Paid Time Off: We value work-life balance and provide a high amount of autonomy. In service to this, our Paid Time Off policy has no annual limit.
• Remote-First: We value flexible working hours over set hours, results over number of hours, and asynchronous communication focused on transparency over need-to-know access.
• Equity: You’ll be contributing to the team's success, so you deserve to share in it. Every employee on our team gets a meaningful equity allocation.
• Parental Leave: To help support new parents in the workplace, we offer 6 weeks of paid parental leave.

Diversity, Equity, and Inclusion

Coursedog is an equal opportunity employer committed to hiring a diverse workforce at all levels of the organization and creating an inclusive environment for all.
We value and encourage the contributions of our employees and strive to create an environment where everyone can reach their full potential and drive outstanding results.  We draw strength from our range of interests, backgrounds, and perspectives

We strongly encourage applicants from all backgrounds to apply.

All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.

Accommodations

Accommodations are available for applicants with disabilities in all phases of the application and employment process. On your application, you will be prompted to inform us If you need any accommodation during this process.

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