Customer Marketing Manager

Job Description

We're looking for a Customer Marketing Manager to join our dynamic and collaborative D2C marketing team. This is an exciting opportunity to shape customer marketing initiatives for two innovative investment brands:

• Dodl – a low-cost, user-friendly investment app.
• AJ Bell – a platform offering advanced investment options and features.

You’ll split your time between these brands, gaining diverse experience in campaign strategy and management, customer engagement, and CRM strategies. In this role you’ll have a direct impact on business growth and customer engagement, with opportunities to present your work and insights to senior leadership.

Our team fosters a collaborative and supportive environment within a fast-growing organisation. You’ll enjoy brainstorming sessions, as well as the autonomy to take ownership of projects and see them through independently. We’re committed to building an inclusive, diverse, and welcoming culture where everyone’s ideas are valued and contributions are recognised.

Key responsibilities are:

• End-to-end campaign management: develop, plan, execute, and optimise service and marketing campaigns across multiple channels, including email, push notifications, and in-app messaging.
• Marketing strategy: develop in-life, cross-sell, up-sell, and engagement strategies to drive revenue growth and customer engagement. Utilise commercial acumen to identify opportunities for cross-sell and up-sell and develop and optimise offers to maximise impact, aligning to business objectives.
• Data-driven optimisation: analyse campaign performance, identify insights, and make recommendations for continuous improvement.
• Test and learn: embed an ‘always-on’ approach to test-measure-learn, using data-driven insights to continuously improve customer and commercial results.
• Compliance: ensure all marketing activities comply with regulatory requirements.
• Stakeholder management: collaborate cross-functionally with teams such as CRM, Brand, Product, Legal, Compliance, and Data to ensure alignment and deliver best-in-class customer communications.
• CRM: build and deploy emails using CRM tools and leverage customer data for segmentation and personalisation.
• Project management: lead and coordinate multiple projects, utilising strong project management skills to ensure campaigns are delivered on time and meet key performance metrics.

Competence, Knowledge and Skills

• 5+ years’ experience in customer marketing, with demonstrated success in delivering impactful marketing campaigns.
• Proficiency with CRM platforms.
• Ability to work independently and solve problems.
• A strategic thinker who can see the big picture and articulate ideas clearly to various stakeholders.
• Data-driven mindset with a focus on testing, learning, and optimising.
• Results-driven, with strong analytical skills to measure campaign success.
• Excellent verbal and written communication, with the ability to present ideas effectively to stakeholders.
• Strong organisational skills with meticulous attention to detail.
• Collaborative team player who can build strong relationships across the organisation.
• Customer-focused, with a strong understanding of customer needs and a passion for creating tailored solutions.

About us

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have over 561,000 customers using our award-winning platform propositions to manage assets totalling more than £89.5 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,450 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years and in 2024 named a Great Place to Work®.

Our perks and benefits

• Starting salary between £55,000 to £65,000 (dependent on experience)
• Starting holiday entitlement of 27 days, increasing up to 31 days with length of service plus a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free gym membership
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals

Hybrid working

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.

If you like the sound of the above, or just want to know more about the company and the role, we'd love to speak to you.