Customer Data Platform Manager - Remote - Columbia, MD, United States

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

Job Description


The Customer Data Platform (CDP) Manager is part of Merkle's expanding Customer Analytics practice that supports the implementation and drives activation across channels from leading CDP solutions such as Adobe Experience Platform, ActionIQ, Lytics, mParticle, Salesforce C360A and Interaction Studio. The goal of our practice is to help clients rapidly deploy these platforms, maximize the usage, and demonstrate ROI from driving real-time personalization omnichannel orchestration. The CDP Manager reports to VP, Analytics.

Key Responsibilities

  • You will lead client engagements by providing expertise around platforms, data strategy, audience analytics for cross-channel customer engagement, testing, and measurement
  • You will drive use case development to improve business KPI based on client goals, CDP functionality, data availability, and organizational readiness
  • You will define data taxonomy required to drive use cases based on a detailed understanding of clients online and offline data
  • You will conduct audience analyses using data attributes and business knowledge and develop audiences based on testing and targeting strategy
  • You will drive omni-channel activation and orchestration of audiences across partners such as Google, Facebook, ESP's, DSP's, ESPs, site and app platforms
  • You will partner with project managers to develop a detailed project plan and ensure timeliness, quality of deliverables, and client expectations
  • You will lead analysts and work with other teams at Merkle to conduct the above activities


  • You will have a Bachelor's degree and/or Graduate degree in a related fields
  • You will have 5+ years of experience in digital analytics preferably at a digital agency/consulting/martech or adtech organizations
  • You will have experience with execution of digital campaigns in one or many channels including search, display, email, site, mobile
  • You will have experience with CDPs/DMPs preferred
  • You will be a self-starter with the ability to quickly ramp up on new technologies
  • You will possess ability to summarize key findings/insights and make actionable recommendations
  • Ability to manage client expectations, delivery and provide thought leadership



Additional Information

The anticipated salary range for this position is $94K-$152K. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.