CRM Specialist

COMPANY OVERVIEW

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. 
 
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis. 
 
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism. 
 
If you’re interested in joining our mission, click the below links to join our team today!

MISSION STATEMENT

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

Cresco Labs is looking for a CRM Specialist to report to our Sr. Manager, Regional Marketing. This person will build, execute, track, and measure email and SMS marketing campaigns for Sunnyside* to drive demand and loyalty. At the specialist level, this position will collaborate with cross-functional teams including brand marketing, creative, and e-commerce teams. Ideal candidates will have previous CRM experience within an e-commerce/B2C environment.  

CORE JOB DUTIES 

• Deploy consumer-facing CRM and SMS campaigns to increase Sunnyside* consumer value and brand love 
• Own your area of expertise and meet key KPIs in strategic partnership with your manager by performing A/B tests, creating targeted segmentation, and using personalized content 
• Collaborate with …