CRM Manager - London, England, United Kingdom
About Save My Exams
Save My Exams is a rapidly growing EdTech business on the lookout for an ambitious CRM Manager to lead our customer lifecycle management efforts. This role is a critical part of our growth strategy, so if you’re interested in being at the beating heart of a dynamic scale-up, read on.
Reaching up to 2m monthly active users and with more than 100,000 paying members, all while being bootstrapped and profitable, we’re looking for a passionate customer lifecycle expert to join our team (reporting to the Head of Marketing) and take our customer lifecycle management to the next level
We like to think we are the most exciting tech company in Europe you’ve never heard of. So, if you’re interested in rapid, profitable growth, and the chance to disrupt a $7tn+ market by improving the lives of millions of students every year, then this could be the role for you.
The Role
To love this role, here’s the type of person you are:
- You have experience setting up CRM/customer lifecycle marketing campaigns from scratch with a particular focus on automated email campaigns
- You have a deep understanding of CRM analytics, including defining success metrics, forecasting performance, implementing A/B tests, and running impact analyses
- You’re comfortable creating emails and writing copy with a strong focus on delivering value for our customers
- You are aware of latest CRM best practices and are familiar with modern CRM/customer lifecycle platforms (e.g. Braze, Iterable, ActiveCampaign)
- You have a good understanding of all technical aspects of CRM
- You had exposure to CRM beyond email, e.g. push notifications & SMS
- You enjoy working in a small but dynamic company, with …
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Regions Countries SkillsCRM Customer Lifecycle Management Customer segmentation Data analysis Email Marketing
Tasks- Activate, convert & engage users
- Improve opt-in strategy
- Increase retention