CRM Manager

evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The Job

We are seeking a strategic and data-driven Retention Marketing Manager to lead and grow our retention programs, including email, SMS, and membership initiatives. This role focuses on building, implementing, and refining a comprehensive retention strategy to improve key metrics and drive revenue growth. The ideal candidate will have a strong background in lifecycle marketing, audience segmentation, and analytics, with a proven track record of successfully managing email and SMS programs. 

The Perks

• 100% paid health dental and vision*
• Paid vacation time*, sick leave, 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program, profit share program* and long-term compensation program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season*
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog friendly offices
• Career pathing, leadership development, network development, training and performance feedback

Note: Availability of the benefits and perks may be subject to your location, tenure and employment type. The Company reserves the right to alter these benefits and perks in whole or in part at any time.

*Benefit not eligible for seasonal employees

The Opportunity

Strategy & Campaign Management

• Collaborate with the Director of Marketing & CRM to develop, implement, and optimize retention marketing strategies aligned with overall business goals. 
• In partnership with Brand Managers, plan and execute all email, SMS, and membership campaigns, including brand promotions and automated flows. 

Audience Segmentation & Insights

• Utilize Customer Data Platform (CDP) to segment audiences for personalized, targeted content. 
• Report retention insights and campaign performance metrics to stakeholders. 

Content Creation & Optimization

• Oversee the development of engaging, brand-aligned email and SMS content. 
• Foster a culture of experimentation through A/B testing across all channels. 

Program Monitoring & Analysis

• Regularly analyze campaign performance, ensuring continuous improvement based on data insights. 
• Provide actionable audience insights to inform retention strategies. 

Growth & Compliance

• Develop and execute strategies to grow and maintain a healthy subscriber list and increase membership adoption. 
• Ensure all campaigns comply with relevant regulations (e.g., CAN-SPAM, GDPR). 

Team & Vendor Management

• Lead and mentor the Email Marketing Specialist, supporting their professional growth. 
• Manage relationships with vendors and service providers to optimize resources. 

The Must Haves 

• Must be in PST or MST time zone

Education and Experience

• Bachelor’s degree in Marketing, Business, or a related field. 
• 5+ years of experience in email and SMS marketing, preferably in the retail or e-commerce sector. 
• Familiarity with marketing automation platforms and customer data management systems. 
• Shape 

Technology Proficiency

• Expertise in Klaviyo, Attentive, and other email marketing and automation platforms. 
• Proficiency in customer data management and CDPs. 
• Basic understanding of HTML and CSS for email template customization. 
• Shape 

Skills

• Strong communication and data analysis skills. 
• Expertise in email marketing best practices, regulations, and compliance. 
• Ability to lead projects and collaborate across teams. 
• Embodies, honors, and lives our core values: The Great 8 

At evo, we are working to build and nurture a culture where equity, inclusivity, and compassion are inherent to how we operate and evolve. We recognize and value the uniqueness of each individual's experiences and understand the power in the diversity of ideas and opinions. Guided by our values and mission to promote more inclusive outdoor spaces, we are working to develop a team that is equally representative of the community we hope to build.

While there is more work to be done, we are in the process of evolving our toolset. We are committed to providing the space, support, and resources necessary for each individual to feel heard and valued. If you are interested in contributing your unique voice to our journey, we welcome you to apply!

evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology, or any other basis prohibited by law.

The base wage for this role ranges from $90,720.00 to $136,080.00. Where you land in that range depends on your skills and experience, and we also factor in internal pay equity. While the full range is listed for this role, we rarely hire at the top of the range, leaving room for professional and financial growth in role.

At evo, we continually evolve our pay process and total rewards offerings to ensure pay is fair and easy to understand. While every individual's needs are unique, we are proud to offer a benefits package that has been carefully curated to support both your personal life and professional aspirations.