CRM Lifecycle Manager

Salary: £40k - £50k

About Midnite

Midnite is a next-generation betting platform that is built for today’s fandom. We are a collective of engineers and designers who all share a passion for sports and gaming. We exist to bring fans closer to the games they love through the rush of winning money. 

Unlike the alternatives, Midnite doesn't feel like a website built two decades ago. Instead, it's a cutting-edge creation, designed and constructed from the ground up with the latest technologies. Crafting an experience that's truly intuitive, immersive, and immediately understandable is no walk in the park, but we thrive on the challenge. We believe we're on the brink of creating something truly awesome. 

About the role 

You will be crucial in shaping, overseeing and reporting on all customer lifecycles. Implement and develop a strategy and CRM roadmap tailored to each cohort. Your primary goals include driving conversion, enhancing early-life retention, preventing churn, and increasing reactivation rates, all measured against top-line KPIs.

Responsibilities 

• Manage the day-to-day event-driven standalone campaigns across all products. 
• Develop plans and implement localised and segmented event-driven CRM campaigns, promotions and communications through all available CRM channels. 
• Work closely with BI and Product to enable a data-driven approach in all lifecycle activities across all channels, ensuring ongoing analysis to determine the ROI and continually optimise lifecycle offers and player communications to maximise revenue and growth. 
• Evaluating and improvising campaigns for different territories to drive retention KPIs and ensure the initiatives align with business expectations.
• Provide regular reporting within the CRM team that can be shared with the broader business. 
• Bonus cost forecasting.
• Creating and crediting bonuses.
• Keeping and reactivating players through open (global) and closed (targeted) campaigns
• Working closely with product and engineering to ensure in-product gamification and live ops align with CRM journeys, ensuring a market-leading UX for our customers tailored to their lifecycle state.

Requirements 

• You have 2+ years of CRM and Lifecycle automation experience, including email, push, SMS and other CRM channels.
• Gambling industry experience would be ideal, with both Sportsbook & Casino as a focus.
• Experience working with Braze and/or a similar CRM marketing tool. 
• You have extensive experience building and executing complex CRM campaigns with multiple stakeholders.
• Knowledge of SQL is a plus.
• You have a solid understanding of basic HTML for email, email …