CRM Lifecycle Manager

Salary: £40k - £50k

About Midnite

Midnite is a next-generation betting platform that is built for today’s fandom. We are a collective of engineers and designers who all share a passion for sports and gaming. We exist to bring fans closer to the games they love through the rush of winning money. 

Unlike the alternatives, Midnite doesn't feel like a website built two decades ago. Instead, it's a cutting-edge creation, designed and constructed from the ground up with the latest technologies. Crafting an experience that's truly intuitive, immersive, and immediately understandable is no walk in the park, but we thrive on the challenge. We believe we're on the brink of creating something truly awesome. 

About the role 

You will be crucial in shaping, overseeing and reporting on all customer lifecycles. Implement and develop a strategy and CRM roadmap tailored to each cohort. Your primary goals include driving conversion, enhancing early-life retention, preventing churn, and increasing reactivation rates, all measured against top-line KPIs.

Responsibilities 

• Manage the day-to-day event-driven standalone campaigns across all products. 
• Develop plans and implement localised and segmented event-driven CRM campaigns, promotions and communications through all available CRM channels. 
• Work closely with BI and Product to enable a data-driven approach in all lifecycle activities across all channels, ensuring ongoing analysis to determine the ROI and continually optimise lifecycle offers and player communications to maximise revenue and growth. 
• Evaluating and improvising campaigns for different territories to drive retention KPIs and ensure the initiatives align with business expectations.
• Provide regular reporting within the CRM team that can be shared with the broader business. 
• Bonus cost forecasting.
• Creating and crediting bonuses.
• Keeping and reactivating players through open (global) and closed (targeted) campaigns
• Working closely with product and engineering to ensure in-product gamification and live ops align with CRM journeys, ensuring a market-leading UX for our customers tailored to their lifecycle state.

Requirements 

• You have 2+ years of CRM and Lifecycle automation experience, including email, push, SMS and other CRM channels.
• Gambling industry experience would be ideal, with both Sportsbook & Casino as a focus.
• Experience working with Braze and/or a similar CRM marketing tool. 
• You have extensive experience building and executing complex CRM campaigns with multiple stakeholders.
• Knowledge of SQL is a plus.
• You have a solid understanding of basic HTML for email, email best practices & industry standards.
• Up to date on the safer gambling regulations under the UK Gambling Commission. 
• You are comfortable setting up & executing campaign experiments, analysing the data and extracting key insights. 
• Exceptional written and verbal communication skills.
• Strategic thinker who can synthesise and prioritise inputs from various perspectives to create an actionable plan.
• Comfortable working cross-functionally and cross-culturally, a self-starter and a quick learner.

What's in it for you

• Shape our future: Play a key role in our team's success, where your voice matters, and you'll have a direct impact on shaping Midnite's future.
• Connect and unwind: Take part in our quarterly gatherings where our community comes together to bond and have fun.
• Comprehensive health coverage: Look after your well-being with our outstanding zero-excess health insurance plan, which includes optical and dental coverage.
• Simplify life: Take advantage of our nursery salary sacrifice scheme, allowing you to conveniently pay your child's nursery fees straight from your paycheck.
• Work-Life Balance: Take advantage of 25 days of annual leave plus 8 bank holidays (a total of 33 days). After three years of service, enjoy an extra 2 days of vacation, increasing to 30 days annually after five years.
• Family Support: Benefit from generous paid leave for maternity, paternity, and adoption, giving you time to focus on life’s most meaningful moments.
• Productive home office: We provide everything you need for a comfortable and ergonomic home setup, ensuring you're as productive as possible.
• Flexible working: We embrace flexible working, allowing you to adjust your schedule when life's unexpected moments arise.​
• Latest tech made easy: With our salary sacrifice schemes, you can upgrade to the latest gadgets, household items, and mobile tech without the upfront cost.
• Exclusive perks: Enjoy a wide range of discounts on retailers, groceries, and subscriptions, making life a little more affordable.
• Grow with us: Expand your skills through internal and external learning opportunities while benefiting from access to mentorship programs that support your development.
• Transparent compensation: We provide competitive pay with clear team bandings and salary grids, ensuring that salary discussions are simple and fair. 
• Constructive feedback: We foster a transparent culture, encouraging individual feedback and review sessions to help everyone improve.
• Work from anywhere: Whether it's a cosy cottage in the Cotswolds or anywhere else, enjoy the freedom of working remotely.