CRM & Lifecycle Manager

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

Coinbase is looking for a CRM & Lifecycle Manager to join the Growth Marketing team. The work will center on managing the CRM team’s campaign workflow, as well as campaign development and execution. The Growth Marketing team is passionate about growth, acquisition retention, and reactivation of Coinbase customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets. You will help define CRM prioritization strategies in support of product initiatives, align internal partners, and advocate for execution in service of bringing Coinbase’s products to millions of customers around the world. The ideal candidate would also have experience in crypto or fintech CRM & lifecycle marketing.

What you’ll be doing (ie. job duties): 

Strategy: 

• Understand key drivers in campaign workflow to achieve ambitious engagement, retention, and reactivation goals
• Identify gaps in current workflow and devise actionable plan to improve it
• Maintain line of sight across key lifecycle pillars (onboarding/engagement) and bubble up insights on what is working vs. what is not

Execution:

• Prioritize efforts across multiple countries and stakeholders
• Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push 
• Ensure all comms are translated and deliver the best customer experience

Innovation: 

• Focus on efficiency and automation in order …