CRM & Email Marketing Manager m/f/x (Remote)

CRM & Email Marketing Manager m/f/x (Remote)

Department: Marketing & Comms

Employment Type: Full Time

Location: Remote

Reporting To: Leo Loison

Description

Embrace the power to transform our push notifications and email marketing footprint! As a CRM & Email Marketing Manager, you will play a central role in shaping our communication strategy for both potential and existing users across B2C and B2B segments. Working within the Growth Marketing team and collaborating closely with the Creative team, you will develop innovative CRM campaigns and effective email sequences. This is a unique opportunity to influence the operational and creative direction of our CRM and Email Marketing channels while helping us revolutionize the future of education through e-learning.

How will you make an impact:

• Take ownership of CRM and email marketing operations, ensuring effective execution and continuous optimization.
• Launch and manage CRM campaigns to support the growth of our B2C and B2B products.
• Monitor, analyze, and report on campaign performance, providing actionable insights.
• Brainstorm and develop new campaign ideas in collaboration with the team.
• Coordinate creative asset requests with the design team.
• Design and execute the B2B email marketing strategy to engage and convert key audiences.
• Develop campaigns tailored to support users throughout their journey - from top to bottom of the sales funnel
• Launch email marketing activities that strengthen customer relationships, build loyalty, and drive referrals.

What we value:

• 2+ years of experience creating and managing CRM and email marketing campaigns, preferably for both B2C and B2B businesses.
• Proficiency with CRM tools, particularly Braze.
• Fluent German (C2 level proficiency) and professional English (B2+ level).
• Experience in creative copywriting and newsletter management.
• Strong communication and collaboration skills, as you’ll work across multiple teams.
• A mix of analytical and creative strengths—you’re comfortable working with data and crafting compelling messages.
• A proactive, results-driven mindset with a focus on growth and innovation.

Bonus Points:

• Curiosity about Growth Marketing and Paid Advertising.
• Experience with HubSpot’s Marketing Email tool and building workflows.
• Familiarity with Figma for campaign design collaboration.

What is in for you:

• Unlimited paid holidays
• Work from anywhere
• Team events
• A great culture
• Perk Budget
• Join a purposeful mission

💰Your salary: We 💙 transparency. We have different levels within our salary bands, and we use these levels to determine a fair salary for each range. Your salary is reviewed at least once a year.The salary band for this role in Germany is: 45.000 - 55.000 EUR annually gross. If you live outside of Germany, we will adapt to your local market.
We are in the process of rolling out salary bands in job descriptions to ensure we treat all employees fairly. Once we get to know each other better and your skills & experience during the interview process, we will be able to evaluate where you would fit within the salary band.

🌍simpleclub welcomes everyone. Yes, everyone: 

At simpleclub we are devoted to building an environment that promotes equality, inclusion, and diversity. We are on the path towards expansion and with that, we believe everyone’s uniqueness should be celebrated and embraced. This is critical to our success and innovation. We want to build a product that is loved by everyone and we want the same to be reflected in our teams. 
It is key to us that our employees bring themselves to work no matter what age, ethnicity, religion, citizenship, sexual orientation, disability status, neurodiversity, color of your skin, beliefs, gender, or else. 
With this in mind, we are working to ensure simpleclub remains a diverse and inclusive environment for everyone.  

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