Creative Strategist, Creative Labs

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Team

At Creative Labs, we are the pioneers of tomorrow's promotional assets, crafting the future of how artwork, video and copy help members discover from Netflix’s emerging user experiences. Whether it’s a new mobile feed experience or a new way for members to find award-winning films and series, Labs collaborates with visionary product teams to define and elevate the promotional assets that help members connect with entertainment they’ll love. We set a high bar for excellent promotional creative, continuously pushing the boundaries as the member experience evolves. Our work encompasses both concepting and prototyping new promotional assets and systems and stress-testing them for quality at scale. Our team is a dynamic and enterprising group of creative directors, technology strategists, creative strategists, and producers, all dedicated to shaping the future of entertainment discovery. 

The Role

We are looking for an ambitious, insightful, collaborative and curious Creative Strategist to join our team. You will collaborate closely with business leaders in member streaming, XD and merchandising to create innovative promotional asset types that cater to member needs and enhance the user experience design. You will blend cultural, behavioral and categorical insights to fuel the creative process. You will craft briefs to inspire purposeful work that feeds into experimentation and testing. You will input into the productization and implementation process as these asset types are productized and scaled. You will partner with creatives to translate asset ideas into system-level frameworks and toolkits that flex across our diverse catalogue and member journey. You will be at the forefront of new experiences at Netflix and your work will unlock new and delightful ways that promotional creative can help members discover more entertainment. 

What You Will Do

• Define the goals, objectives and deliverables of Labs projects that input into wider cross-functional initiatives

• Craft strategic briefs that narrow our creative approach when many are possible, based on insights 

• Develop creative hypotheses that get tested and refined through member research and/or product tests

• Identify opportunities where strategic frameworks, creative toolkits and creative technology can unlock scale and enable long-term implementation of our strategies

• Partner closely with talented creative directors that lead a team of editors, designers, copy writers and motion graphics artists 

What We’re Looking For

• Demonstrated ability working as a strategic partner and leader in a creative or experience-focused team

• Proven track record in creative strategy, design strategy, brand strategy, interactive/experience design and/or content strategy 

• Experience partnering with creative directors and experience designers

• Strength driving partnerships in complex organizations and aligning teams around a vision. Enjoys building relationships within a large organization and bringing teams together around a common goal

• A pro at leading strategic discussions with diverse functions (including: technical, operational, business and creative), influencing cross-functional decision-making

• Ability to thrive in ambiguity and bring clarity and confidence when new processes, workflows and strategies are being created

• Adaptability and excitement for change 

• Clear demonstrated success in transforming business and experience goals into nuanced and focused creative strategies that lead to exceptional creative work.

• Champion of user needs

• Experience building high-level, systems-level strategies and frameworks

• Experience leading or designing creative research

• Ability to find and curate insights across multiple sources: consumer insights, competitive insights, cultural insights

• Clear and effective communicator that is excellent at writing, storytelling, and presenting

Even Better

• Experience working in a product org 

• Experience developing content strategies that define creative components of an experience

Why You’ll Love Our Team

• We get to work in emerging areas of Netflix with a breadth of product partners 

• We are a remote team

• Our team’s work can be seen directly when you open Netflix

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000 - $370,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.