Creative Excellence Brand Lead

Job Description

This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum.

This job may be eligible for relocation benefits.

General Motors is seeking a Creative Excellence Brand Lead to join our newly formed Creative Excellence team. This pivotal role will champion the brand’s creative from inception to execution, ensuring that every campaign resonates with brilliance and authenticity. This will be one of four roles, each embedded in one of our brand teams, Chevrolet, Cadillac, Buick and GMC. They will work with the brand teams day in and day out to elevate our creative output.

Your Mission: The Creative Excellence Brand Lead will drive creative and strategic effectiveness, efficiency, and excellence for the brand. This newly created role will report into the Head of Creative Excellence and join a consultative team working within our brand teams collaborating to drive growth. 

GM is on a marketing transformation. Core to our strategy is building our brand power to both retain our loyal drivers and welcome new drivers into the GM family. To strengthen our creative output, we are forming a team with deep knowledge and expertise in the development of business driving, brand building creative work; everything from hunting down the insight that unlocks a core truth, to partnering with our creative agency partners and brand teams as the “creative whisperer”, to authoring our inspired strategic briefs, to driving long and short-term outcomes with our creative output across the funnel.

This position requires the ability to embrace and advance the GM marketing vision while driving that vision into immediate business impact for our brand teams, delivering both short- and long-term growth. It will require an ability to lead through influence. And, in no subtle terms, the ability to get stuff done. This role will ask for a specialist mindset, with the ability to go wide where needed. Most importantly, this person should love and embrace change and possibility. Our team is about what could be, we’re focused on failing early and fast to win, and we embrace an experimental mindset with everything we do.

Responsibilities include:

• Insight and Education: In partnership with our research team, develop consumer insights and leverage them to inspire and educate our internal teams and partners.
• Strategic Briefing: Collaborate with the brand and product marketing teams to …