Creative Director, B2B

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.

Summary of Position

Teladoc Health’s Creative Director, B2B is a visionary leader responsible for telling our story in the most unforgettable and ambitious ways that are befit of a company changing how the world experiences Healthcare. Someone who will understand our clients, our category and our consumers in order to deliver content that gets business results. Our Creative Director will manage a team of art directors, and copywriters who will deliver Teladoc Health campaigns across all channels—specializing in marketing Teladoc to Health Care buyers for the world’s biggest employers, health plans and health systems. You’ll pair a Creative mastery with a keen knack for storytelling, persuasion and a deep knowledge of B2B audiences in order to grow Teladoc’s client base.

Our ideal candidate is a seasoned and collaborative Creative leader who will actively shape our vision for our brand and how we activate it to make a connection with B2B audience—both a strategic thinker and a hands-on doer. You’ll provide direction to the team, set the standard for best design and copywriting, and manage your team’s assignments, workload, and development—while also defining departmental goals, shaping, and maintaining our brand, managing freelancers, and editing work from other contributors.

Essential Duties and Responsibilities

• Lead the Creative team, managing art directors, copywriters and production artists responsible for B2B campaigns and content for Teladoc Health brand
• Partner with executive-level leaders to develop strategies and concepts
• Provide oversight on Creative Strategy across B2B marketing channels, campaigns and assets; and provide direction on voice, tone, messaging, and structure
• Develop the expert-level understand of the American Health System, Telehealth category, and how Teladoc can help solve our clients’ biggest challenges
• Lead content development of customer journeys, events, landing pages, premium incentives, and more                                                              
• Develop and lead seasonal campaigns
• Define, drive, and measure KPIs for relevant initiatives  
• Cultivate and oversee a growing team of freelance writers and editors                                                                  
• Keep up-to-date with messaging trends and best-practices for marketing communications in all channels

Qualifications Expected for Position

• 10+ years of Creative experience
• Strong experience selling a health or lifestyle brand in B2B space
• Strong leadership and management ability
• An innovative and creative vision for communications strategies and development
• Strong experience with and rigor of A/B testing of components 
• Exceptional writing and editing capabilities
• The ability to thrive in a fast-paced, highly collaborative environment
• A proactive work ethic, with exceptional people skills and a positive attitude

The base salary range for this position is $105,000 - $125,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2024. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

Why Join Teladoc Health?

A New Category in Healthcare:  Teladoc Health is transforming the healthcare experience and empowering people everywhere to live healthier lives.  

Our Work Truly Matters: Recognized as the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person’s health journey.  

Make an Impact: In more than 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.  

Focus on PEOPLE:  Teladoc Health has been recognized as a top employer by numerous media and professional organizations. Talented, passionate individuals make the difference, in this fast-moving, collaborative, and inspiring environment. 

Diversity and Inclusion:  At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.  

Growth and Innovation:  We’ve already made healthcare yet remain on the threshold of very big things. Come grow with us and support our mission to make a tangible difference in the lives of our Members.  

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status or pregnancy.

Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health, we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA).  Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health’s Notice of Privacy Practices for U.S. Employees’ Personal information is available at this link.