FreshRemote.Work

Copywriting Manager

United States | Remote

About Upstart

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than two-thirds of Upstart loans are approved instantly and are fully automated.

Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California; Columbus, Ohio; and Austin, Texas.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!

The Team

As a small-but-mighty Creative team, we touch every corner of the growing Upstart business. We sit within Growth, writing and designing for impact across all channels and verticals, elevating the brand, and seeking to be thought-leaders in our industry and beyond. We are currently working hard and fast to meet the company’s needs while building a culture of creativity that will empower the continued evolution of our work. In short, we’re darn good but we’re looking for teammates to help us rise to greatness!

As the Copywriting Manager at Upstart, you will strategize and implement new ways for the Copywriting function to impact our brand, products, and channels. You will contribute holistically to our success across Brand and Marketing, including, but not limited to: Writing compelling and empathetic copy for emails and consumer comms, drafting headlines and direct response content for Paid Social, collaborating with designers, stakeholders, and Product teams,  and defining our brand’s unique tone and voice to elevate our identity to the next level. You’ll cement your decisions and direction into shared documents that enable our partners to carry a cohesive vision across all touchpoints.

 

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West coast time zones.

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

 

How you’ll make an impact:

  • Be an advocate for the Brand and an expert on our products—translating  that understanding into actionable content, concepts,  and consumer experiences
  • Interpret and influence creative briefs to create customer-focused positioning and creative communications strategies that drive defined KPIs
  • Support a test-and-learn environment, tracking  performance across channels and  adjusting as necessary
  • Collaborate with Designers, Video Editors, and Creative Leadership to create compelling brand experiences and drive new ideas
  • Coach, mentor, and provide frameworks for success to our current and future copywriters
  • Stay up to date with industry standards, changes,  and channel-specific best practices

 

What we’re looking for: 

  • Minimum qualifications:
    • Minimum of 8 years of professional experience writing consumer copy for both Brand and Growth marketing
    • Minimum 4 years experience in-house with growth-focused consumer  brands
    • Minimum 2+ years direct management experience
    • A portfolio of work establishing expert abilities writing  anything from snappy headlines to compelling calls-to-action and demonstrates a range of capabilities, including emails, sms, landing pages, paid ads and more
  • Preferred qualifications:
    • Expert understanding of strategic best practices within per-channel strategies
    • A penchant for storytelling that turns even the driest topic into a compelling engagement driver
    • Ability to distill dense technical or conceptual ideas into simple, relatable consumer-facing language
    • Understands the nuance of language across digital culture and how to integrate that within brand strategy
    • Ability  to crystallize vision and perspective into guidelines and documentation that enable writers and non-writers alike

 

What you'll love: 

  • Competitive Compensation (base + bonus & equity)
  • Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart 
  • 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
  • Employee Stock Purchase Plan (ESPP)
  • Life and disability insurance
  • Generous holiday, vacation, sick and safety leave  
  • Supportive parental, family care, and military leave programs
  • Annual wellness, technology & ergonomic reimbursement programs
  • Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
  • Catered lunches + snacks & drinks when working in offices

 

#LI-REMOTE

#LI-MidSenior

At Upstart, your base pay is one part of your total compensation package.  The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

United States | Remote - Anticipated Base Salary Range$129,500—$179,300 USD

Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together. 

If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com

https://www.upstart.com/candidate_privacy_policy

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Job Profile

Regions

North America

Countries

United States

Benefits/Perks

Annual wellness, technology & ergonomic reimbursement programs Catered lunches + snacks & drinks Competitive compensation Comprehensive medical Comprehensive medical, dental, and vision coverage Employee stock purchase plan Generous holiday, vacation, sick and safety leave Health Savings Account contributions Life and Disability insurance Social activities Supportive parental, family care, and military leave programs

Skills

AI Brand marketing Consumer Communications Content Strategy Copywriting Digital-first Growth Marketing Leadership Marketing Marketplace

Tasks
  • Coach and mentor copywriters
  • Collaborate with designers, stakeholders, and product teams
  • Create customer-focused positioning and creative communication strategies
  • Define brand's tone and voice
  • Draft headlines and direct response content for Paid Social
  • Stay updated with industry standards and best practices
  • Track performance across channels
  • Write compelling copy for emails and consumer comms
Experience

8 years

Education

Business

Timezones

America/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9