Copywriter - Growth

ABOUT US   Join us in inspiring everyone to express their unique beauty.   IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription Glam Bag, full-size subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.   We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

About the Role:

As IPSY's in-house Growth Copywriter, you’ll be the mastermind behind writing copy, and refining innovative strategies that put performance at the core of our content creation for IPSY’s video and static Growth Ads. You’ll help analyze user behavior, dream up new tactics, run rapid-fire experiments based on your gut instinct, and double down on whatever drives the best results. It’s a fast-paced blend of creativity, copy and analytics.

This position reports to the Editorial Director and can be fully remote.

What You’ll Be Doing:

• Write compelling copy to generate attention-grabbing photo and video Growth ads for different channels. 
• Experiment with copy constantly: Test hypotheses across every stage of the funnel (acquisition, activation, retention), launching A/B or multivariate experiments.
• Optimize Campaigns: Refine your copy-based on metrics such as user engagement, conversion rates, CAC, and LTV.
• Work Cross-Functionally: Collaborate closely with graphic design, production and our GROWTH team to create best in class Growth ads. 
• Share What You Learn: Document experiment setups, wins, and lessons learned so the whole team can benefit—and keep pushing the boundaries. Manage and tend to a GROWTH copy style guide and word bank  that can be used across all teams. 

What We Are Looking For:

• 3-5 years of professional experience in copywriting, specifically for growth or paid media within fashion, lifestyle, or beauty industry
• High Attention to Detail: Meticulously edit, proof, and fact-check your copy, making any revisions necessary until all stakeholders are satisfied.
• Flexible and Open to change: be an active participant in group brainstorm sessions and ad review sessions. Camera on, mute off. We want to hear your POV as we update art (sometimes live in session) until it is perfect. 
• Socially Saavy: Be in tune with what's happening on Meta, Tik Tok, Pinterest etc. 
• Be on the cusp of social trends and ad trends on all platforms.
• Passionate: Get inspired, pin ad creative that could work for IPSY. It’s a quick moving landscape and you should be familiar and comfortable in it.

 

What We Offer:

• Competitive salary & equity grants
• Annual bonus program (paid out quarterly)
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free BoxyCharm subscription
• Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. 

If you need reasonable accommodation in the application or employment process, please contact us.

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Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus, equity grants, and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:$70,000—$80,000 USD Apply