Coordinator, Direct Marketing

FULL-TIME JOB VACANCY
Coordinator, Direct Marketing
Development and Outreach Department
Multiple Locations Considered
Application Date: March 12, 2025

The Development and Outreach Department of Human Rights Watch (HRW) is seeking candidates for the position of Direct Marketing Coordinator to support the Marketing Team in the Development and Outreach Department. The Marketing team is responsible for the organization's direct response fundraising initiatives in the United States. This position is preferably based in New York, NY or Washington DC and reports to the Associate Director of Marketing based in New York. This position is fully remote and will have the option to work as desired from an HRW office.

RESPONSIBILITIES:

1. Assist the Associate Director with strategy and implementation of all offline marketing initiatives including the Direct Mail program, the Face-to-Face Canvassing Program, and Telemarketing program;
2. Liaise with Agency Partners; Create and help manage the development and publishing of timelines for all offline marketing campaigns; Coordinate workflow platforms and address changes in schedule and manage remediation actions for adjusted timelines;
3. Steward offline marketing content through the internal review process with the central Program Office, Legal Office, and other regional and thematic program divisions; Assist with stewarding review process for digital marketing initiatives as-needed;
4. Coordinate image selection and review process for offline marketing channels; liaise with photo agencies, Creative team, and Multimedia team to secure and approve photos for direct mail and digital marketing assets as needed;
5. Coordinate the data selects process for direct mail campaigns; query and export constituent data and liaise with agency partners and Fundraising Systems and Data Analytics (FSDA) team on data QC process, direct mail setup and laser review, and constituent data imports into the CRM; coordinate ongoing reporting for offline marketing initiatives to internal and external partners.
6. Liaise with the Creative team; Coordinate Marketing initiatives with Creative on HRW merchandise and premium collateral, coordinate Marketing’s donor listing in the annual report;
7. Manage friendly-URL (FURL) page creation and tracking in the e-CRM for monthly direct mail campaigns;
8. Coordinate the direct mail section of integrated Marketing calendars, FURL spreadsheet for all source coding, date tracking, and record keeping; organize and track Direct Marketing’s offline testing initiatives;
9. Coordinate activities of the caging company as it relates to direct marketing, including but not limited to: acknowledgement procedures, postage account replenishment, inventory fulfillment, data capture, and implementation of new marketing initiatives …