Conversion Rate Specialist

Job Description

Based in our London office we're now looking to recruit a Senior Conversion Rate Specialist who will support the team in driving the AJ Bell product agenda, supporting the enhancements of the D2C business through improving conversations rates.

This role focuses on optimising user experience, increasing customer engagement, and driving revenue growth through conversion rate optimisation strategies.

The day to day responsibilities:

• Conversion Planning: Develop and execute testing roadmap alongside the Experimentation Manager, which aligns with and supports business objectives and initiatives. 
• Conversion delivery: Design and execute A/B and multivariate tests according to agreed roadmap to optimise website elements, user journeys and conversion funnels. Oversea all test development and QA processes as necessary.
• Conversion Insight: Complete all test analysis, communicating insights to internal stakeholders. Provide regular updates on progress and performance metrics to ensure transparency across the wider business.
• Experimentation platform expert: Become platform super user, able to independently develop tests and metrics on the platform through to delivery. Keep up to date on platform releases and how they will enhance the testing programme.
• Website Analytics: Monitor and analyse website and digital performance using web analytics and customer feedback tools. Translate these insights into actionable recommendations, identifying testing opportunities and iterations to inform the test backlog.
• User Experience Enhancement: Work with UX/UI designers and developers to implement user-friendly design principles and improve the overall digital experience. Contribute to refining website elements to streamline user journeys.
• Cross-functional Collaboration: with marketing, product, technology and UX teams to execute testing roadmap.
• Third-party relationship management: to support the experimentation agenda, delivering on agreed tests and analyses.  
• Industry Research and Best Practices: Stay up-to-date with industry trends, emerging technologies, and best practices. Evaluate competitor websites and benchmark performance to identify opportunities for differentiation and innovation.

What you'll already have:

• Previous experience of designing and executing conversion optimisation tests
• Strong practical understanding of web technologies and HTML
• Familiar with optimisation tools and platforms, preferably Webtrends Optimize
• Experience using data analytics tools, preferably GA4 and Crazy Egg
• Awareness and understanding of UX & CX design principles
• Experience working with web developers
• Competent in JavaScript and Google Tag Manager
• Advanced Excel skills
• Previous experience in Financial services industry desirable
• Hard working, adaptable, attention to detail, result oriented etc. 
• Effective communication: ability to interpret and translate concepts into clear written briefs and designs
• Collaboration: capacity to work effectively with cross-functional teams

About us:

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have over 528,000 customers using our award-winning platform propositions to manage assets totalling more than £83.7 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,400 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years.

Our perks and benefits:

• Starting salary of up to £45,000 (Dependent on experience)
• Starting holiday entitlement of 26, increasing up to 31 days with length of service
• Holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 7%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by Medicash
• Discounted private healthcare scheme and dental plan
• Free gym membership
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent management programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals

Hybrid working:

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.

If you like the sound of the above, or just want to know more about the company and the role, we'd love to speak to you.