Content Strategist

Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper-growth mode,  fueled by a recent $190m series C round. 

The Role:  

The Content Strategist will help shape and drive our content strategy, crafting compelling narratives that resonate with our target audience and highlight our expertise. As the primary architect of our content, you will manage the entire content calendar blending editorial and analyst plans with the key POVs we have to share on related topics. Additionally, a key set of deliverables includes creating short-form communications, email nurture sequences, blogs and editing high-quality long-form content. Your work will directly influence our brand’s voice and market positioning, making a tangible impact on our growth and success. If you thrive in a startup environment, have a strong background in cybersecurity, and are passionate about content creation, we invite you to bring your expertise and creativity to Blackpoint Cyber. Join us and help tell the stories that will define the future of cybersecurity. 
  

What You’ll Do:  

• Develop and oversee the comprehensive content strategy, ensuring alignment with the company’s goals and objectives and the hot topics with planned coverage in the market. 

• Manage and maintain the overall content calendar, coordinating the production and release of various content pieces.  

• Create and refine short-form communications and nurture sequences to engage and convert prospects.  

• Oversee the production of long-form content by outsourcing to qualified writers and editors, ensuring high-quality deliverables.  

• Create and manage a watering hole strategy to place our content in key locations where prospects go today for education and information on all things cybersecurity 

• Collaborate closely with the marketing team and internal subject matter experts to integrate content strategies with broader marketing campaigns.  

• Serve as the editorial director to ensure consistent voice, tone and messaging of all content in market 

• Maintain a distinctive voice and personality in all written content, engaging readers and differentiating Blackpoint Cyber from competitors.  

• Provide thought leadership and clear POVs on content strategy, contributing to the overall marketing direction. 

• Identify and leverage internal subject matter experts as content creators. 

The Ideal Candidate:

• Is a trained and accomplished writer with a knack for delivering crisp, pithy and persuasive copy across a spectrum of mediums. First and foremost, you are a writer of persuasive copy. 

• Should have solid editorial chops. 

• Has a strong background in both long-form and short-form content creation, with a portfolio that includes case studies, eBooks, and nurture sequences.  

• Prior experience in the cybersecurity industry, with a solid understanding of the market and its nuances.  

• Experience writing for the Managed Service Providers (MSPs) audience is a plus. Demonstrated ability to manage content calendars and oversee the entire content production process.  

• Is comfortable working in scrappy start-ups or in hard news organizations where deadlines rule. 

• Can manage external writers and editors to ensure high-quality content production.  

• Background in product marketing is plus.

Blackpoint Cyber welcomes and encourages applications from qualified individuals of all races,  colors, religions, sex, sexual orientation, gender identity or expression, national origin, age, marital  status, or any other legally protected status. We are committed to equality of opportunity in all  aspects of employment.