Content Project Manager

Job Requisition ID: 90959

Location Designation: Hybrid - 3 days per week 

This position primarily involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday. 

As part of New York Life Direct, you'll join a team revolutionizing the life insurance experience for AARP members. We're the industry leader in direct-to-consumer life insurance, offering streamlined coverage directly to individuals, bypassing traditional agent models. Your work will directly impact lives by making life insurance accessible, affordable, and understandable for millions of Americans.

Role Overview:

This position is responsible for finalizing the execution of the advertising materials initiated by the Creative team, including versioning, personalization and segmentation. Oversees project compliance, variable content, artwork and executing direction from Creative, Strategy and Compliance teams. Consistently navigates multiple campaigns efficiently through content management systems and Microsoft tools. This involves managing routings to obtain feedback and secure approvals from Compliance and internal and external stakeholders. He/she determines how revisions can be incorporated while maintaining the creative and print integrity of the concept and then communicates directed instruction to an external Production Agency to execute those changes. Prior to handing off the advertising material to the Production team, this position will solve for a variety of challenges, and verify final requirements are met prior to execution of the print campaign. Candidate must be proficient in project management, time management and analytical abilities. Knowledge of direct mail, graphic elements, copy editing and print production in a highly-regulated industry. Demonstrate self-motivation, independence, attention to detail and flexibility handling multiple priorities.

What You’ll Do:

• Work closely with Strategy, Creative and Production teams, NYL stakeholders and external agencies to execute effective creative test and control packages that achieve strategic objectives. Some responsibilities include:
• Refine and manage test content and control versions with mastery of best practices
• Prioritize requested changes using applied judgment to monitor for relevance and question those that do not fit the strategic makeup of the advertising content; negotiate, solution, and synthesize agreed upon edits into advertising content
• Establish proper set-up of base artwork to accommodate versioning and print execution needs for accurate final art release
• Manage routings for review and approval of test content and control materials with Compliance and other stakeholders
• Incorporate feedback from routings into creative, ensuring brand standards and creative integrity are maintained, format aligns with specifications and/or copy is grammatically correct 
• Ensure Compliance regulation and global changes are incorporated into advertising requirements
• Actively manage projects and corresponding schedules in a content management tool
• Work closely with external Production Agency to implement changes and finalize artwork preparation 
• Review supplier generated proofs and conduct quality control checks 
• Keep current on industry technology and trends

What You’ll Bring:

• Bachelor's Degree in Marketing, Advertising, Communications, Graphic Design, or Print Production preferred.
• 5+ years of related experience required.
• Must be proficient in project management, time management and analytical abilities. Knowledge of direct mail, graphic elements, copy editing and print production in a highly-regulated industry.
• Demonstrate self-motivation, independence, attention to detail and flexibility handling multiple priorities. 
• Must be experienced with project management, accurately execute responsibilities within specific timeframe on multiple tasks. 
• Have working knowledge of print manufacturing, print and lettershop specifications,  logic and data processing instructions with a variable look up table (LUT), mailing formats, paper and content management. 
• Proficient in workflow tool to manage projects.
• Proficient in Excel and Adobe Acrobat Pro.

This position primarily involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday. 

#LI-KH1
#LI-HYBRID 
 

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Pay Transparency

Salary Range:  $59,400 to $80,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 90959