Content Marketing Specialist

Buxton is the global leader in retail customer analytics, and we aim to provide data-driven insights and shape the future of customer engagement across all channels.

About the role

We are seeking a creative and driven Content Marketing Specialist to join our dynamic marketing team. The ideal candidate will play a crucial role in supporting our content engine by crafting engaging and compelling content across various platforms. This position offers a unique opportunity for individuals with a passion for writing and a solid understanding of digital marketing to showcase their skills and contribute to the growth of our organization.

The Content Marketing Specialist is responsible for creating high-quality content, including blog posts, social media content, marketing collateral, podcast and video scripts, and more. They will work closely with cross-functional teams to develop content strategies that align with our marketing initiatives and engage our target audience. This role is perfect for self-starters who thrive in a fast-paced environment and are eager to take ownership of their work.

To excel in this role, the ideal candidate should possess exceptional writing skills, a keen eye for detail, and the ability to adapt their writing style to various platforms and audiences. They should also have a basic understanding of SEO best practices and be comfortable working with content management systems such as WordPress and HubSpot. Familiarity with social media platforms, particularly LinkedIn, is a must.

Ultimately, a top-performing Content Marketing Specialist will play a vital role in enhancing our brand's online presence, driving engagement, and contributing to the success of our marketing efforts. This position offers ample opportunity for growth and development within our organization, as well as the chance to work with a talented and supportive team.

Where you’ll work

This position offers flexibility in work location, with the option to work fully remote, hybrid, or on-site at our company headquarters in Fort Worth, TX.

What you'll do

• Create website product pages and landing page content optimized for conversion.
• Write engaging blogs for a technical audience.
• Develop content for email marketing campaigns, newsletters, and product announcements, including optimization for engagement and conversions.
• Develop in-depth case studies that highlight new product features and showcase partner success.
• Design engaging social media posts that support marketing campaign initiatives.
• Assist in developing marketing collateral.
• Collaborate with cross-functional teams on content initiatives.
• Ensure content adheres to industry policies, best practices, branding guidelines and maintains consistency.
• Ensure clarity, grammar, …