Content Marketing Specialist (remote)

As a Content Marketing Specialist, you’ll be responsible for driving the content strategy for WP Umbrella.

You’ll deliver high-quality content that resonates with our audience of WordPress professionals, work with industry experts to build out the WP Umbrella Academy, and manage our social media calendar.

We're a small start-up, so you'll have a big impact on the success of our business and be reporting directly to our CEO.

What Is WP Umbrella?

WP Umbrella provides everything agencies and freelancers need to manage multiple WordPress Sites effortlessly.

Our application helps agencies and freelancers to save a ton of time and improve the communication with their clients.

We are committed to deliver a fast, reliable and user-friendly experience to our users in everything that we do.

WP Umbrella in numbers:

• 🧑‍🔧 4 People
• 🚀 A plugin installed on more than 30 000 websites.
• 🥰 +2500 happy customers
• ⌛ Created in July 2021
• 💵 + 100% of growth in 2024 (50$K MRR as of October 2024).

Our Values & Working Principles

Our company philosophy is drawing from Toltec wisdom: always do your best, speak with integrity, and take ownership of your actions. Inspired by 37signals, we believe in focused, independent work and respecting personal time. ‼️ We care about you and the work you do, not about the hours you sit at your desk.

Your Mission

• Content Marketing Strategy: Lead the development of our blog’s content strategy and white papers, producing 1-2 articles per week. Ensure the content is optimized for SEO and adds value to our audience.
• WP Umbrella Academy: Collaborate with industry experts to write and produce educational content for the WP Umbrella Academy, helping agencies and freelancers scale their businesses.
• Social Media Management: Create and manage a social media calendar with 5 engaging posts per week across LinkedIn, X (formerly Twitter), Facebook, and more. Collaborate with the team to ensure a steady flow of content and interaction.

Requirements

• Writing Expertise: Flawless writing skills in English, with a proven ability to craft engaging, informative, and SEO-optimized content. You know how to use Semrush.
• SEO Knowledge: Strong understanding of SEO best practices and how to optimize content for organic growth, research keywords, etc.
• Knowledge of WordPress and agency challenges: You understand WordPress well and are familiar with the specific challenges faced by web agencies.
• Creativity & Design: Experience with Canva and a flair for creating visually appealing content to accompany your posts and articles.
• Video Editing Skills: Ability to create and edit simple video content to enhance our social media presence.
• Time Management: Ability to manage multiple projects with competing deadlines and prioritize tasks effectively in a remote environment.
• Collaboration: Excellent communication and teamwork skills, with a willingness to share ideas and learn from others.

Benefits

The base salary for this role is $28,200, with a total compensation package estimated at $30,000. We're looking for someone who can work an 7-8h per days.

Friendly team 🤗

Remote work 🏝

Flexible hours ⏰

5 weeks of paid holidays ⛺️

Monthly budget for your remote-work expenses 📒

📈 Individual performance bonus & annual collective increases

✈️ Retreat at least once a year

📚 Learning and training opportunities