Content Marketing Manager

ROLE MISSION
The Content Marketing Manager oversees the strategy and execution of 15Five’s content, social media and SEO programs, managing the HR Superstars content sub-brand, and contributes to 15Five’s brand and experiential marketing programs. This includes the creation of relevant, valuable content for strategic HR leaders, attracting engaged audiences that can be converted and nurtured into revenue, and shaping events and experiences that attract, delight and convert our ideal customer profile while creating lasting brand memories.
SCHEDULE / WORK LOCATION Anywhere in the U.S.This is a full-time, salaried exempt position. The typical work week will be Monday through Friday, between the hours of 9:00 am and 5:00 pm (flexible), working an expected 40+ hours/week. Ability to accommodate early-morning or after-hours meetings at least 4 days a week is a must due to collaboration across various time zones.
REPORTS TOSenior Director, Corporate & Product Marketing

OUTCOMES

• Act as editor-in-chief of 15Five’s content marketing program creating resonant content and experiences
• Oversee an editorial calendar and philosophy that delivers on the editorial mission of 15Five’s content marketing program: to elevate HR leaders to become more strategic
• Use qualitative and quantitative data to inform our investment in content creation spanning the HR Superstars blog, podcast, branded, social media channels as well as long-form resources
• Oversee external agencies and freelancers
• Develop and nurture audiences into revenue
• Oversee content distribution across all owned channels, including email newsletters, social media and community, and employee advocacy
• Collaborate with cross-functional teams at 15Five to make content available to prospects and customers 
• Oversee our SEO program to boost organic traffic, develop audiences we can nurture into revenue, and manage our agency relationship
• Measure and optimize content marketing’s impact on key marketing and business goals, maintaining a dashboard of key KPIs and demonstrating positive growth
• Shape events and brand experiences
• Lead content development and brand experiences for key events such as HR Superstars LIVE, Thrive, and other experiential marketing programs
• Collaborate with the Corporate Marketing team to conceive and execute brand marketing campaigns and inform brand strategy

COMPETENCIES

• Market Orientation. You deeply understand that no HR leader owes us their attention, that it must be constantly earned. You’re curious about the unmet needs of HR leaders and strive to develop differentiated content and experiences that fill those needs. You ruthlessly defend the editorial integrity of the content we ship.
• Creativity and Communication. You’re adept at creating delightful, memorable experiences across any medium, with a strong knack for copywriting, visual aesthetics, in-person experiences and more. You’re an outstanding communicator.
• Outcome Orientation. You use data and trends to inform not only what you create, but how your work is delivering a marketing and business impact. You always begin with the end in mind, and are adept at developing and adapting a program to meet a specific objective.

DESIRED EXPERIENCE

• 5+ years in a content marketing leadership role, with experience collaborating across creative, events, social media, brand and demand roles
• A vast body of work and compelling portfolio spanning long-form written content, short form content, physical and virtual event concepts and social media
• Familiarity with overseeing creative talent including freelance writers, photographers, event planners, creative agencies, etc.
• Deep experience with SEO best practices, website analytics, and social media platforms

SAMPLE WEEK IN THE LIFE

• Monday: Participate in the Company Boost and Marketing Team Meeting, ensuring strategy and key goals are in alignment with company and team goals. Review this week’s social media calendar.
• Tuesday: Meet with SEO agency to review progress and determine the next round of creative briefs. Assign to freelancers. Recommend a creative concept for an upcoming event.
• Wednesday: Meet with the Corporate Marketing team to review team OKRs for the upcoming quarter, and share a point of view on the strengths and weaknesses of the current program. Dive deep into monthly analytics and recommend tactical adjustments.
• Thursday: Host 1:1s with two key freelancers. Align with the Demand Generation team on their planned campaigns for the quarter and content needs. Deep work time to end the day.
• Friday: Host a book club for the team focused on a relevant topic. Review, edit and ship next week’s blog posts for publication. Meet with podcast production agency.

ABOUT 15FIVE
15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Five’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.
At 15Five, we focus on building a diverse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer:
- Full Medical, Dental, and Vision Insurance- Flexible Time Off (minimum 3 weeks off every year)- Employer paid Short-Term, Long-Term Disability, and Term Life- 401K with 4% match at 6 months of employment- Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)- Up to 16 weeks Paid Parental Leave for birth and non-birth parents- 15 paid holidays in 2024- TalkSpace (mental health therapy)- Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)- Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)- Monthly reimbursement for internet- Sabbatical Program accessed at 7 Years- We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities
For more information see:Our Mission, Vision, & Values - https://www.15five.com/aboutOur People and Culture - https://www.15five.com/about/careersDiversity, Equity, Inclusion, & Belonging - https://www.15five.com/deibOur Personal & Professional Development Resources - https://www.15five.com/resources/content-library
Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!
15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.
The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits. The US new hire base salary range for this full-time role is $50,000 + uncapped commissions + equity + benefits. The OTE for this role is $75,000 (base + target commissions).
Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting. 
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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