Content Marketing Manager
Toronto, Ontario, Canada - Remote
We are Aftersell by Rokt, a hyper-growth Shopify ecommerce leader.
Aftersell by Rokt enables SMB companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Together, Rokt's AI-based relevance Platform and scaled ecommerce Network powers billions of transactions. In December 2022, Rokt’s valuation increased to USD 2.4 billion, allowing us to expand rapidly. In February 2024, Aftersell was acquired by Rokt.
At AfterSell by Rokt, we practice transparency in career paths and compensation.
At AfterSell by Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible.
We are looking for a Content Marketing Manager
Compensation: $120,000 - $137,500 salary, employee equity plan grant & world class benefits.
The mission of this role is to create audience-focused strategies for the creation and distribution of content across Rokt’s key marketing channels (social, web, paid media, etc..). The leader in this role will then help translate those strategies into thoughtful content assets.
We are looking for a top-shelf Content Marketer who is excited at the idea of reshaping B2B content marketing at a fast-paced, fast-growing start up. This role will report to our Head of Marketing and will make a significant contribution in three core areas; brand trust (awareness), category growth, and demand creation. This role is for “strategic doers” — someone who can figure out what we should do and why, then get the work done, either on their own or managing cross functional partners. If you get excited at the idea of telling BIG stories, making a massive impact, and creating compelling content, then this role was meant for you.
The success of this role will be measured by the overall success of our comprehensive content strategy and associated content output to support our overall marketing OKRs as well as individual program KPIs. Responsibilities of this role include
About the role
- Translating the Aftersell’sbrand strategy into a cohesive content approach including longform/editorial, thought leadership, social, video, etc.
- Creating a strategic framework for all of Rokt’s marketing content aligned to key audiences, campaigns, verticals, and product priorities.
- Produce multiple content types (PDF, video, articles, etc) from ideation to promotion
- Produce and distribute compelling and differentiated thought leadership content
- …
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Employee equity plan World Class Benefits
Tasks- Analyze performance metrics
Audience Engagement B2B Marketing B2C Marketing Content Marketing Content Strategy Data analysis Project Management Social media management Storytelling Thought Leadership Video Production
Experience5 years
TimezonesAmerica/Edmonton America/Moncton America/Regina America/St_Johns America/Toronto America/Vancouver UTC-3 UTC-4 UTC-5 UTC-6 UTC-7 UTC-8