Content Marketing Manager

Who We Are

Summer is a Certified B Corp® with a mission to maximize savings for the 46 million Americans burdened by student debt. Summer combines policy expertise with innovative tech to help borrowers simplify college cost planning and student loan repayment, ultimately minimizing debt and generating $278/month in savings per person. Watch our product demo and hear from borrowers on how Summer has put them on the path to becoming debt free.

Summer has raised $24 million to date from world-class investors, including QED Investors, General Catalyst, Greycroft, Foundation Capital, Story Ventures, NextView, Flourish Ventures, SemperVirens, Rebalance Capital and the Financial Health Network. We've partnered with dozens of clients who pay for Summer to assist their employees and customers, including the city government of Alexandria, Virginia, the American Federation of Teachers, the American Diabetes Association, Asurion, Mattress Firm, Credit Karma, and more.

Your Role

As the Content Marketing Manager at Summer, you will be the driving force behind our B2B and B2B2C content strategy, creating compelling narratives that generate qualified leads and reinforce Summer's brand positioning. With a knack for translating complex financial concepts into engaging stories, you will craft best-in-class content across multiple channels, from thought leadership pieces and sales enablement collateral to website copy and end-user communications.

We are seeking an experienced content marketer with 3-5 years of professional experience, preferably in the financial wellbeing or fintech space. You will thrive in an agile, fast-paced environment, collaborating cross-functionally to develop impactful campaigns tailored to our buyer personas and their respective position in the customer lifecycle. This role will report directly to the Director of Marketing.

Key Responsibilities:

• Develop and execute a comprehensive content marketing strategy aligned with our business objectives and buyer journeys.
• Create high-quality content across various formats (blogs, whitepapers, case studies, email campaigns, one pagers etc.) that resonates with our target audiences.
• Manage the content creation process, including ideation, writing, editing, and publishing, ensuring a consistent brand voice and adherence to style guidelines.
• Collaborate with subject matter experts and leverage their domain knowledge to produce authoritative, thought-provoking content.
• Measure and analyze content performance metrics (e.g. lead generation) and optimize strategies accordingly.
• Oversee the content calendar and ensure a steady flow of fresh, relevant content across all channels.
• Contribute to the development of end-user content for our B2B2C platform, ensuring a seamless brand …