Content Marketing Manager
Remote
Who we are
DoubleVerify (DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the internet stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness and maximize the return on their digital advertising investments â globally.
What youâll doÂ
Reporting to the Sr. Manager, Content Marketing, the Content Marketing Manager will work cross-functionally with our growing marketing department, interfacing with the product and sales teams. This is a critical role that directly influences DVâs brand voice, product messaging and externally-facing communications. In this role, you will:
- Write and edit a variety of marketing program deliverables, including blog posts, case studies, guides, emails, white papers and website copy
- Support, plan and execute on a variety of marketing collateralÂ
- Optimize web content using data and SEO best practices
- Ensure that messages are supportive of and consistent with marketing strategies and aligned with corporate goals
- Meet regularly with the creative and marketing teams to support DVâs content roadmap and goals
- Stay up to date with and research new product developments and industry trends to inform content development
- Produce data-driven reports and present to the marketing team to iterate, improve and maximize results
- Assist in preparing and presenting educational materials on writing best practicesÂ
- Collaborate with marketing and design to plan and develop site content
- Work with the marketing team to create audience-specific content that supports marketing goalsÂ
- Collaborate with the marketing team to analyze content performance
Who you are
The best candidate will possess the following:
- Bachelorâs degree or higher in English, literature, communications, marketing, journalism or a related field (required)Â
- 5+ years of experience writing and editing in a marketing role (required)Â
- Acute attention to detail
- Understanding of the digital advertising industry and related technologies
- Knowledge of B2B content marketing, trends and best practices
- Experience writing for products in the tech space a plus
- Data-driven and analytical mindset
- Expert-level organization and planning skills
- Excellent verbal and written communication skills
- Ability to juggle multiple projects with tight deadlines, while being flexible to accommodate shifting schedules
- Demonstrated experience working in project âŚ
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Benefits/PerksBonus Equity Flexible work environment
Tasks- Analyze content performance
- Collaborate with marketing teams
B2B Marketing Content Marketing Data analysis Digital Advertising Editing Monday.com Project Management SEO WordPress Writing
Experience5 years
EducationBachelor's degree Communications Journalism Marketing Master's degree