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Content Marketing Manager

New York, New York, United States

*This position is located in our New York City HQ and requires a hybrid work schedule

 

Our mission: Healthie powers virtual-first care delivery while improving access to healthcare and enabling better healthcare outcomes through technology.

We build infrastructure that all healthcare organizations need to perform virtual-first care. Between our EHR, scheduling, and patient engagement solutions, Healthie’s API-first approach makes it easy for organizations of every size to build, customize, and scale their business.

Today, we power thousands of organizations – ranging from small private practices, to digital health startups and multi-billion-dollar healthcare companies. Leveraging Healthie, our customers deliver care to millions of patients, across the full spectrum of healthcare services – from preventative health & wellness to complex chronic care management. 

We believe that the future of healthcare delivery is virtual-first, longitudinal, and collaborative. Learn more at https://www.gethealthie.com/

Healthie is hiring an exceptional Content Marketing Manager to join our growing marketing team. In this role, you will be responsible for developing and executing a comprehensive content calendar, creating high-quality content that engages, educates, and inspires Healthie’s Customer Base.). This role reports directly to the Director of Marketing. 

Responsibilities: What you’ll be doing and held accountable for:

Maintain Content Calendar

  • Develop and maintain Healthie’s Content Calendar to support company goals. 
  • Track content KPIs and performance goals, tracking metrics like organic traffic, lead conversion, and engagement to inform ongoing content optimization.

Create Content

  • Create and manage a content calendar to produce a steady pipeline of high-quality assets, including blog posts, whitepapers, email campaigns, newsletters, case studies, ebooks, and press releases and webinars.
  • Oversee the content creation process — writing, editing, and collaborating with internal teams, contractors, and/or partners to ensure consistent, brand-aligned messaging.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Collaborate with our Marketplace Team to create and execute content that highlights integration partners, driving visibility and engagement for partner solutions within Healthie. 
  • Develop co-marketing content such as joint blog posts, case studies, and webinars, showcasing the value of our partnerships to customers and prospects while strengthening partner relationships.
  • Coordinate with internal stakeholders to execute on thought leadership content (LinkedIn posts, blogs, award submissions, etc).   

Amplify Content

  • Distribute content across multiple channels, including company website, email newsletters, social media platforms, and …
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