Content Marketing Manager

*This position is located in our New York City HQ and requires a hybrid work schedule

Our mission: Healthie powers virtual-first care delivery while improving access to healthcare and enabling better healthcare outcomes through technology.

We build infrastructure that all healthcare organizations need to perform virtual-first care. Between our EHR, scheduling, and patient engagement solutions, Healthie’s API-first approach makes it easy for organizations of every size to build, customize, and scale their business.

Today, we power thousands of organizations – ranging from small private practices, to digital health startups and multi-billion-dollar healthcare companies. Leveraging Healthie, our customers deliver care to millions of patients, across the full spectrum of healthcare services – from preventative health & wellness to complex chronic care management. 

We believe that the future of healthcare delivery is virtual-first, longitudinal, and collaborative. Learn more at https://www.gethealthie.com/

Healthie is hiring an exceptional Content Marketing Manager to join our growing marketing team. In this role, you will be responsible for developing and executing a comprehensive content calendar, creating high-quality content that engages, educates, and inspires Healthie’s Customer Base.). This role reports directly to the Director of Marketing. 

Responsibilities: What you’ll be doing and held accountable for:

Maintain Content Calendar

• Develop and maintain Healthie’s Content Calendar to support company goals. 
• Track content KPIs and performance goals, tracking metrics like organic traffic, lead conversion, and engagement to inform ongoing content optimization.

Create Content

• Create and manage a content calendar to produce a steady pipeline of high-quality assets, including blog posts, whitepapers, email campaigns, newsletters, case studies, ebooks, and press releases and webinars.
• Oversee the content creation process — writing, editing, and collaborating with internal teams, contractors, and/or partners to ensure consistent, brand-aligned messaging.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Collaborate with our Marketplace Team to create and execute content that highlights integration partners, driving visibility and engagement for partner solutions within Healthie. 
• Develop co-marketing content such as joint blog posts, case studies, and webinars, showcasing the value of our partnerships to customers and prospects while strengthening partner relationships.
• Coordinate with internal stakeholders to execute on thought leadership content (LinkedIn posts, blogs, award submissions, etc).   

Amplify Content

• Distribute content across multiple channels, including company website, email newsletters, social media platforms, and partner channels. 
• Coordinate with the Growth team to integrate content into lead nurturing campaigns, paid media efforts, and product marketing campaigns.
• Oversee social media management, ensuring content is engaging, consistent with brand messaging, and effectively reaches target audiences. 
• Analyze content performance metrics, using insights to iterate on content & content distribution channel strategies. 
• Leverage content smartly across multiple formats (e.g., turning webinars into blog posts or ebooks) to maximize the impact of each asset.

Qualifications: What we expect from you:

• You have a track record of success: 5+ years of experience in content, brand, or relevant marketing, preferably within the B2B SaaS or healthcare technology space.
• You excel at content and brand voice: Strong writing and editing skills with the ability to create engaging and persuasive content at scale. Creative thinker with a passion for storytelling and brand building in healthcare.
• You obsess over the brand and customer experience: Experience and strong intuition on what makes a strong and compelling brand voice to our customers and market. Proven track record of developing and executing successful brand and content strategies. 
• You thrive working across multiple projects: Excellent project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• You love working with partners: Proven experience developing and executing co-branded marketing campaigns with partners to drive overall adoption and growth. 
• Strong interpersonal skills: You care about people - your colleagues, our customers, and everyone around you. People want to work for and with you. You lead with influence, not authority.
• Exceptional communication skills, both written & verbal.
• Grit: You have a bias towards execution. You maniacally focus on getting the job done, and nothing slows you down. 
• Mission driven: You have a passion for healthcare and want to work at a place that cares deeply about helping to improve patient outcomes and experiences.
• Embody Good Citizen Principles: You incorporate Healthie’s values (Respect, Reliability, Resilience) in your work.

Why you’ll love working at Healthie:

• High caliber team: Make an impact on something that truly helps people alongside an incredible, high performing team
• Respectful culture: Egos get checked at the door! We take immense pride in self awareness and teamwork
• Big mission: We're expanding access to healthcare and enabling better outcomes through technology
• Big market and big upside in sales: Our product has strong product-market fit in a huge market with strong demand
• The challenge: Make a big impact by joining a fast-growing team in its early stages of scaling
• We care about diversity: Diversity allows us to build an excellent patient experience. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

In addition to finding people who are truly excellent at what they do, we take our core values at Healthie seriously:

Respect: "Make improvements, not excuses. Seek respect, not attention." We approach our work with a quiet-ego, open-mindedness, and gratitude. We collaborate with kindness and are respectful toward each other and the work we contribute. We embrace diversity of thought as an advantage and create space for differing perspectives and methods. We recognize that no one person is more important than another, no task is beneath us, and each person’s work is valuable to our success.

Resilience: “When the going gets tough, the tough gets going." No matter the challenges or setbacks we face, we find a way to push forward with grit and determination to reach our goals. Together, we are unified in our mission and know no bounds.

Reliability: "With great power comes great responsibility." Healthie builds business-critical, healthcare-critical software, and we take great care to both safeguard client information and ensure that our platform and team are able to handle anything that comes our way. We show up for our team, our customers, and our product with reliability. We say what we mean, and we do what we say.

Logistics

Location: New York, NY: this is a hybrid position

This is a full-time position.

U.S. work authorization is required, Healthie does not provide sponsorship.

The base compensation for this position is $85,000-$115,000 per year + equity, annual company bonus, and benefits.

The target salary range for this position is part of a competitive total rewards package. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

An overview of Compensation, Equity, & Benefits Provided by Heathie

We believe in supporting the personal and professional success of our team members, and offer a three-part package to our employees. Note: We will continue to improve on these benefits, so the below list is always subject to change.

Part 1: Compensation and Rewards:

• Base Salary: A competitive salary in line with your experience & industry standards. Our People & Finance teams benchmark all salaries using Pave. Pave provides real-time data and compensation management workflows that enable us to make fair and defensible compensation decisions.
• Stock options: In addition to competitive and benchmarked salary, Healthie offers equity with a traditional 4 year vesting schedule, and a one year cliff.
• Company-wide, performance bonus: We offer employees an annual company-performance basis according to our revenue goals. If Healthie succeeds, you succeed. 
• Retirement Planning: Employer sponsored 401(k) match of up to 4% 
• Commuter Benefits: Use pre-tax dollars that are deducted directly from your paycheck, so you can get to work with a little less effort.

Part 2: Health and Wellness for you and your family: 

• Medical, Dental, Vision: benefits start on the first day of the month following your start date. Healthie provides $520./ per month stipend toward your healthcare premiums which fully covers most plan options for the employee and part of the dependents premium. HSA and FSA plans available.
• One Medical: You and your dependents also receive an individual One Medical account which is valued at $199/year per user (available in select locations)
• Nutritional Care: Access to Nutritional Coaching through one of our nutritional care partners
• Mental Healthcare: Access to Talkspace for Mental Healthcare with Aetna Medical enrollment, 1 year membership + 1 live video visit/month and unlimited messaging.
• Virtual Care: Access to Teladoc for 24/7 virtual care. Membership is free, regular copays apply.
• Sick Days and Medical Leave: Take the time you need to recover when you’re sick. Healthie provides 7 days paid medical leave if you’ll be away from work due to illness or injury for more than 7 consecutive work days.
• Fitness Perk: Monthly Fitness Stipend, $40./ per month towards gym memberships, fitness classes, massage, etc.
• Summer Fridays: half day or work on Fridays from Memorial Day to Labor Day

• Parental Leave: 16 weeks of paid parental leave
• Fertility Care: Access to fertility care support through Kindbody, 20% of all services, regular copays apply.
• Additional Coverage: Life and disability coverages
• Employer-Paid Life and AD&D: Basic life Insurance so you and your loved ones are covered in case something happens.
• Employer-Paid Short Term Disability Insurance: If you’re disabled from illness or injury for a short period of time, this policy will make sure you’re financially covered up to $1000/week, so you can focus on getting better.
• Supplemental Life Insurance: Offered to everyone on Justworks, this insurance policy gives you extra peace of mind, including automatic deduction

Part 3: A world-class culture you can thrive in:

• Flexible work environment: 70% of Healthie team members work fully remote and 30% work in a hybrid model from our New York City (Midtown) office
• Values-driven culture: No ego policy in line with our Core Values: Respect, Resilience, & Reliability
• Computer: A MacBook is issued to all full-time hires
• Learning & Development: Up to $400 / each year
• Co-working Membership: Up to $300 / per month 
• Home Office Stipend: Up to $500 / every other year
• Open Vacation Policy: flexible paid time off in addition to 12 paid holidays throughout the year

Interview Process

Application – as part of the application submission process, you’ll be asked to include a sample piece of content or a link to your portfolio that demonstrates your experience. This can include blog posts, case studies, or other marketing collateral. Please include example(s) that highlight your ability to deliver high-quality content. 

Resume Review

• Round 1: Preliminary Interview- 15 minutes (Director of Talent)
• Round 2: Hiring Manager Interview- 20 minutes (Director of Marketing)
• Round 3: Group Presentation Interview- 45 minutes (Director of Marketing, Chief of Staff, COO); Candidates will be asked to present a portfolio showcasing their past experience related to the three core responsibilities of this role.
• Round 4: Executive Interview- 20 minutes (CEO)

Reference Check

Healthie participates in E-Verify.

Healthie is committed to equal employment opportunity. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. We're proud to be building a diverse and inclusive environment that encourages collaboration, creativity, and growth. Whatever your background, please apply if this is a role that would make you excited to come into work every day.