Content Marketing Manager, Commercial

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. 

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

As Headway’s Content Marketing Manager, Commercial, you will be responsible for enabling the market-facing Payer Partnerships team with the right sales materials, collateral, case studies, and competitive insights. Your goal is to improve sales processes, accelerate revenue generation, and streamline the sales cycle by providing high-quality content, maintaining a centralized library of resources, and ensuring that teams are using consistent and accurate messaging. 

• Build Headway’s commercial content strategy to drive thought leadership and sales:
• Be an evangelist for our commercial partners, deeply understanding trends in mental healthcare and formulating them into thought leadership
• Identify data, market research, and customer insights to inform our storytelling
• Work cross-functionally to make the company come to life
• Create market-leading content to ensure Headway wins in the market. 
• Conceptualize, write, and build assets that position Headway clearly in the market to drive customer acquisition and satisfaction. 
• Develop and maintain collateral, case studies, and white papers for the sales team, ensuring consistent and accurate usage; support with deck creation where needed. 

Identify key external conversations that Headway should lean on, and develop content to lead the industry.Build operational infrastructure so teams leverage assets seamlessly. 

• Improve operational efficiency and productivity, maintaining a centralized library for easy access to updated assets.
• Organize resources and streamline workflows to ensure the Payer Partnerships teams have the assets they need to execute successful campaigns and workstreams. 
• Monitor key metrics like CSAT, sentiment, and time to close to continuously improve sales outcomes.

Qualifications:

• 5-7 years of experience in sales enablement, enterprise marketing, product marketing or related roles, ideally in a B2B environment.
• Proven ability to develop high-performing sales decks, case studies, white papers, and competitive assets that drive business results.
• Strong organizational skills with the ability to streamline content creation processes and ensure operational efficiency.
• Experience training and enabling sales teams, ensuring the effective use of sales materials and consistent messaging.
• Strong understanding of how to differentiate a company in the market and drive customer satisfaction and loyalty.
• Excellent communication skills, with the ability to create clear, persuasive messaging tailored to different audiences.
• A results-oriented mindset, with a focus on improving sales efficiency, customer sentiment, and time-to-close.
• Fast learner in dynamic industries; healthcare a plus.
• Exceptionally collaborative, creative, and execution-oriented.

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C) 
  • Group A: $160,000 
  • Group B: $144,000 
  • Group C: $128,000
    • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
    • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
    • Group C = All remaining cities 

• Benefits offered include:
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact talent@findheadway.com

Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify. To learn more, click here.