Content Design Manager (FT, Temporary)

At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren’t sure you meet every qualification, please apply! Above all, we are looking for the right person!

The Content Design Manager is responsible for developing engaging website content that drives lead generation, awareness of the Curriculum Associates brand and products, and seamless customer engagement. Reporting directly to the Senior Manager, Web Experience, the Content Design Manager will play a crucial role in shaping the CA.com content strategy and ensuring its alignment with business goals and audience needs. This person may also partner with other teams across CA to influence content strategy across our owned channels, share best practices, and co-create a user experience that aligns with our goals. 

 

*This is a full-time, temporary assignment, ending in March 2025 

 

The impact you'll have:  

• Lead a cross-departmental website audit and migration in advance of a website redesign
• Develop comprehensive onsite content strategies that satisfy user needs and align with sales and marketing objectives
• Collaborate with cross-functional teams, including product, creative, demand generation, and regional marketing to shape the content strategy for various digital initiatives
• Identify content gaps and opportunities based on audience needs and industry insights and recommend content types and formats to maximize engagement and ROI 
• Develop content templates and guidelines to maintain consistency, quality, and engagement; partner with brand team and others for consistency
• Leverage analytics and performance metrics from the Data and Analytics team to monitor content effectiveness and optimize content to improve conversion rates and engagement
• Conduct user testing to collect user insights, behaviors, needs, and patterns, translating these insights into content strategies that drive engagement and satisfaction 
• Partner with SEO specialist to optimize content for organic search
• Collaborate with the marketing automation team to integrate content into lead-nurturing workflows
• Engage in joint brainstorming sessions and build bridges with the product team to deepen mutual understanding and foster an exchange of insights, ideas, and best practices  

 

Who we're looking for: 

• Experience with a website redesign 
• Proficient with SEO writing and SEO best practices   
• Experience with A/B testing tools and implementation of A/B tests   
• Experience using a content management system, Sitecore a plus 
• Experience and knowledge of UX …