Content Design Lead

Local or 100% Remote

Who we are 

Our mission at Point is to make homeownership more valuable and accessible to all. Every day, we explore, build, and iterate to create innovative financial products that improve the lives of our customers. Together, we’re creating the premier full-stack home equity platform to help current homeowners access their home wealth and aspiring ones realize their dream of homeownership. Point has raised over $180M from Andreessen Horowitz, WestCap, Prudential and other leading investors.

About the role

You are a strategic and creative content design professional with over 5 years of experience, particularly in the fintech or startup sectors. You excel at transforming complex financial concepts into clear, engaging narratives, leveraging human-centered design principles through user testing and research. You collaborate effectively with cross-functional teams, using tools like Figma and content management systems to ensure content consistency and impact. With a strong background in UX writing and a keen eye for detail, you are committed to maintaining a cohesive brand voice and optimizing content performance through data-driven insights. Your leadership skills enable you to mentor team members and align teams toward common goals.

Your responsibilities

• Craft Engaging Copy by creating clear, accessible, and engaging copy tailored to various formats and audiences, including UI copy for digital interfaces, phone scripts for customer support, help center articles, and more.
• Work side by side with product designers from initial concept through to final implementation, playing a key role in designing UI content, content hierarchies, user flows, and information architectures.
• Ensure that content design is seamlessly integrated into the overall user experience.
• Conduct quick UX research, leveraging user testing and interviews to gather insights.
• Continuously improve communications based on research findings and influence product leadership with data-driven insights.
• Translate data into actionable product copy changes that drive positive business outcomes.
• Serve as a bridge between marketing, sales, product, and customer service teams.
• Share insights and harmonize content efforts across the company to ensure consistency and coherence.
• Keep brand style and copy guidelines up-to-date.
• Educate the team on best practices and content design fundamentals.
• Design and maintain clear content hierarchies, user flows, and information architectures.
• Continuously refine and improve communication strategies and content effectiveness through regular testing and feedback.
• Regularly analyze content performance using web analytics to optimize and improve content strategy.
• Provide guidance and support to internal content creators to ensure consistency and quality across all content.

About you

• Strategic and creative experienced content design professional with a knack for transforming complex financial concepts into clear, engaging narratives.
• 5+ years in content design, UX writing, or related roles, particularly within the fintech or startup sectors.
• Skilled in leveraging user testing and research to enhance content effectiveness and user experience, with a strong focus on human-centered design.
• Collaborative team player with a proven ability to work seamlessly with cross-functional teams, including product designers, marketers, and customer service.
• Proficient in Figma, content management systems, and web analytics.
• Adept at mentoring team members, leading discussions, and aligning teams toward common goals.
• Experienced in utilizing data-driven insights to continuously enhance and optimize content performance.
• Dedicated to maintaining a cohesive brand voice and ensuring content consistency across all platforms, with a meticulous attention to detail.

Our benefits 

Generous health benefits

• We provide medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA). Point covers 99% of employee medical, dental, and vision premiums.

Unlimited paid time off

• Recharge with unlimited paid time off and 10 company holidays. 

Flexible remote & onsite work

• Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ. 

Fully paid parental leave

• Point will true-up wages from state-applicable PFL earnings so that the employee’s total gross pay will be equivalent to 100% of their regular base pay, as well as two weeks of fully paid leave to be available after exhaustion of state PFL. 
• For employees in states without Paid Family Leave, Point will provide up to 8 weeks of paid parental leave. 
• In addition, all employees will receive 4 weeks of fully paid transition time. For four weeks after returning from parental leave, and following the use of all other paid leave benefits, you may work part-time, meaning two or three days per week, and receive 100% of regular base pay.

Financial wellness

• We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage. Full-time employees have the opportunity to take ownership in the company through equity options.

Extra work/life benefits

• We provide monthly stipends for internet, mobile plans, and a one-time home office reimbursement. 

Point is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Point brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn. 

Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary range for roles at this level based on market by tiers (Region | Location | Market Range):

• Tier 1 | San Francisco Bay Area, New York, Los Angeles, & Seattle | $170,000 - $230,000
• Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego | $144,500 - $195,500
• Tier 3 | All other US metro areas | $136,000 - $184,000

This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews coupled with your experience, location, and other job-related factors to determine final compensation. 

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