Consumer Insights & Media Analytics Manager
Newport Beach, California, United States
Evolus is a performance beauty company with a customer-centric approach focused on delivering breakthrough products. We are seeking an enthusiastic, data-savvy, and driven Consumer Insights and Media Analytics Manager to join our Global Insights & Analytics Team. In this role, you will support marketing leadership by providing actionable insights and helping our commercial team make data-driven decisions. This role demands expertise in data analysis, reporting, project management, and cross-functional collaboration. The ideal candidate is an individual who can effectively connect data analysis with business strategy. If you join our team, you will be working on some of the most exciting opportunities and challenges we face, with a team that values growth, recognition, and camaraderie. In this role, you will be challenged to drive the success of Evolus in an effort to build a brand like no other. Let’s talk about some of the key responsibilities of the role:
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- Assess consumer and customer loyalty programs and understand the impact of our various media channels on consumer acquisition and retention
- Collaborate and coordinate with cross-functional stakeholders to streamline Evolus’ media process and strategy
- Assess and increase the ROI of marketing spend by developing and maintaining campaign and media effectiveness metrics
- Analyze the impact of customer media benefits on sales performance
- Create and maintain a data infrastructure to enable performance reporting of Evolus’ marketing channels
- Create dashboards and monitor the redemption of available customer loyalty benefits
- Understand customer behavior by connecting market research insights with data
- Forecast and model out the marketing OPEX spend based on the company trajectory and strategic plans of the marketing organization
- Manage internal and external partners to ensure on-time and on-quality delivery of campaign data
- Identify opportunities for process improvements and data optimization
- Develop and present strategic recommendations to leadership
- Bachelor’s degree in business, Consulting, Marketing, Data Science, Computer Science, Engineering, or a related field
- 5+ years of experience in B2C or B2B2C business analysis, marketing analysis, or a related role
- Strong analytical, problem-solving, and communication skills, paired with detail-orientation
- Ability to streamline complex processes
- Experience in media effectiveness and multi-channel assessments (ROI/ROAS)
- Familiarity with media efficiency metrics such as CPM, CPC, ROAS, conversion rates
- Comfort working with large, unstructured datasets
- Advanced Excel skills. Experience with Tableau and SQL preferred.
- Strong communication skills and the ability to work cross-functionally with diverse teams.
- A solid understanding of customer segmentation, market analysis, and consumer behavior within the beauty or aesthetics industry is preferred.
- Ability to put oneself in the shoes of the customer
- Outstanding cross-functional collaboration skills
- Remote position with preference for location in SoCal. Our HQ is in Newport Beach. On-site employees are in the office Tuesday - Thursday.
- Position reports to Executive Director, Sales Excellence & Analytics
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On-site employees in office Tuesday-Thursday Preference for location in Southern California
Benefits/PerksBonuses Camaraderie Flexible remote work Growth Opportunities Life Insurance Recognition Vision Benefits
Tasks- Analyze media impact
- Assess consumer loyalty programs
- Collaborate with stakeholders
- Create data infrastructure
- Develop dashboards
- Identify process improvements
- Increase marketing ROI
- Manage partners
- Present recommendations
- Understand customer behavior
Analytical Communication Consumer Behavior Cross-functional Collaboration Customer segmentation Data analysis Excel Leadership Market Analysis Marketing analysis Media effectiveness Problem-solving Project Management Reporting Sales SQL Tableau
Experience5 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9
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