Communications Manager

Communications Manager

The Communications Manager is responsible for developing and executing external and internal communications strategies that enhance brand visibility and foster a strong corporate culture. This position will provide the successful candidate with a diverse range of meaningful work, supporting your professional growth and development. The role involves creating and managing media plans, public relations strategies, community impact initiatives, sponsorships, and crisis communications. It also supports employee engagement, HR communications, and other departments, advising leaders on communication strategies, and managing content for company projects, updates and events. If the depth and breadth of this position excites you, we encourage you to apply.

BlueShore Financial is a mid-sized Credit Union in British Columbia, with $7 billion in assets under administration and 390 employees. We have a compelling and differentiated brand that resonates with the West Coast community we serve. With over 80 years in the financial services industry, our innovative strategy is rooted in expert advice and expertise, delivered by an exceptional team.

This position will provide a flexible hybrid schedule (not fully remote), with approximately one to two days a week in our corporate office in North Vancouver (requires availability to respond to crisis communications and attend media/public relations events).

Schedule:                      Monday - Friday 

Job Category:               Marketing, Communications and Strategic Planning

Location:                       1250 Lonsdale, North Vancouver/Offsite Home Office

Key responsibilities of this role are:

Corporate Communications and PR

• Create, execute, measure and/or oversee corporate communications and media plans, often working with an external agency.
• Collaborates with the Director, Communications & Community Engagement to develop and execute the public relations strategy.
• In collaboration with the Director, Corporate Communications & Community Engagement prepares and monitors KPIs to measure the effectiveness of PR strategy.
• Manage external public relations agency, targets and performance.
• Create opportunities for enhanced messaging and exposure. Write and/or edit external articles, plan launch podcasts and speaking events.
• Provide strategic counsel and coaching to media spokespeople.
• Provide guidance to colleagues on external communications (social media, executive presentations, etc.) to ensure consistency and reflect the brand in all outward-facing material.
• A key contributor to Community Impact and Sponsorship strategy and responsible for successful execution.Create strategy for elevating brand through awards and speaking opportunities and responsible for executing on award applications, securing speaking opportunities, and related promotion.
• Ensures marketing and advertising efforts align with PR efforts including contributing to content calendar and working with Marketing Communications leadership to align topics. 
• Manage the preparation of the Annual Report and ESG Report.
• Manage crisis communications deliverables as needed.
• In collaboration with Marketing Manager, develop organic social media strategy, content development and execution to align with paid social strategy and tactics.
• Manage events as required including activation for sponsorship and community impact initiatives.
• In collaboration with the Director, Corporate Communications & Community Engagement, supports the preparation of and monitors the budget for corporate communication initiatives.
• Oversees the execution of corporate communication assets, including both digital tools and physical resources, in alignment with organizational needs.

Internal Communications

• Create, execute, and measure internal communication strategies for a variety of projects and initiatives, ensuring employees are well-informed and aligned with company goals.
• Collaborate with business leaders and project teams to deliver clear, engaging communication for company-wide updates, changes, and key initiatives.
• Advise senior leaders, within the context of your projects, on effective communication approaches to increase engagement and awareness across the organization.
• Help oversee the Intranet and other internal channels, providing relevant updates and ensuring content is current and accessible.
• Manage content for company meetings, events, and announcements that reflect our organizational priorities and values.
• Coaches and provides peer support and coaching as needed to members of the extended Marketing, Communications and Strategy team.

Qualifications and Experience

• Bachelor’s degree in Communications, Marketing or related education
• 6-8 years of experience in corporate communications
• Experience planning and executing successful communications projects
• Experience with media relations
• Experience with event and sponsorship planning and management
• Experience contributing to organic social media strategy and producing engaging social media content
• Experience coaching colleagues
• Experience working with C-suite executives
• Experience producing corporate videos, photo shoots, and partner film shoots

Pay Transparency

Pay transparency is an important characteristic of our recruitment process and overall BlueShore culture which supports a diverse, equitable and inclusive workforce.

The target range of this role is $94,000 - $110,000 per year, plus a variable performance bonus. Employment offers are determined by knowledge, experience and internal equity.

What BlueShore Financial can provide you: 

• 4 weeks of paid vacation to start, plus paid personal and wellness days
• Flexible hybrid work from home/in office arrangement
• Work that is critical and impactful to the entire organization
• Experience that will provide professional growth and development
• Continuing education assistance and access to certified coach colleagues
• Comprehensive Total Rewards Program including bonuses, pension, flexible benefits, and employee assistance program
• Banking benefits including chequing and savings accounts, lines of credit, e-bike or bike loans, and supportive mortgage rates
• Unique lifestyle benefits including a transit subsidy, personal health expense reimbursement (Keeping Well Benefits)
• Gender-neutral washrooms

What BlueShore Financial needs from you:

• Recognize the strength that diversity, equity and inclusion brings
• Forge relationships with colleagues for strong collaboration
• Provide a premium level of service to all clients, internal and external
• Communicate effectively and professionally
• Exhibit a growth mind-set
• Strive for continuous learning
• Be a proactive thinker and problem solver
• Demonstrate digital excellence
• Be accountable for the risk responsibilities in your area

Be Richly Valued. At BlueShore Financial, our employees are as important as our clients. We strive to create a workplace culture of openness, empowerment, trust and passion.  We are building an even stronger and better BlueShore by incorporating the values of diversity, equity and inclusion into our everyday practices. We believe in being curious, asking questions, and seeking to understand and embrace our differences. Our values unite our organization and are our guiding compass, but it is our exceptional employees that bring our corporate values to life. They are passionate about delivering exceptional client service and a banking experience that promises to impress.

From the moment you walk into one of our Financial Spas™, you’ll know you’ve arrived at a special place, where all the elements work together to stimulate the senses and create a distinctive atmosphere unlike any financial institution you’ve experienced. We embrace the West Coast lifestyle, while providing a premium and sophisticated experience for our clients and employees. We’ve been entered into Waterstone Human Capital’s “Hall of Fame” as one of “Canada’s Most Admired Corporate Cultures”.

BlueShore Financial is strongly committed to fostering diversity within our community. We welcome those who would contribute to the further diversification of our organization, but not limited to, women, visible minorities, Indigenous people, persons with disabilities and persons of any sexual orientation or gender identity. If you require accommodation during the recruitment process, please let us know and we will work with you to meet your needs.

We respectfully acknowledge that our services are provided on the unceded territories of the Lil’wat7ul (LíỈwat), xʷməθkʷəỷəm (Musqueam), Sḵwx̱wú7mesh (Squamish) and SəỈílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.

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