Communications Associate

About the Communications Associate at Headspace:

As a Communications Associate, you’ll join the Communications and Social Media team at Headspace and play a key supporting role in promoting the Headspace brand. This person will report to Headspace’s Director of Communications and partner closely with cross-functional teams across the business, including our Content, Marketing, and Purpose teams – as well as external agency partners. By joining the team, you’ll have an opportunity to help shape how Headspace shows up in the world through earned media, integrated marketing campaigns with iconic brands, and ongoing storytelling initiatives that tap into the cultural zeitgeist. 

What you will do:

• Support communications activities for new Headspace content launches (in-app and off platform), product updates, consumer partnerships, brand campaigns, media events, and more
• Drive earned media efforts and maintain/build strong working relationships with broadcast, print, and online journalists to secure favorable coverage in consumer media
• Support the development of communication plans in partnership with team leads that outline goals and strategy and clearly communicate the decisions behind the recommendation
• Lead our monitoring and reporting process leveraging third-party platforms to assemble campaign recaps and contribute to our team’s quarterly and annual reports.
• Write press releases, pitches and creative news hooks for key storytelling moments that tie back to storytelling priorities.
• Help brainstorm, develop, and execute innovative and effective consumer campaigns that support brand initiatives and strategic roadmaps.

What you will bring:

Required Skills:

• 2-4 years of experience in public relations, communications and/or publicity
• Excellent writing and editing skills with a journalistic ability to source compelling stories 
• Be familiar with PR tools such as Muck Rack, Meltwater, Critical Mention, and more 
• Proven ability to secure earned media stories in top outlets aligned to business goals 
• Proactive with asking questions and resourceful in seeking answers
• Confident, self-starter with willingness to work both autonomously and with cross-functional partners 
• Comfortable working in a fast-paced work environment with strong organizational & time management skills and the ability to manage multiple projects simultaneously

Preferred Skills:

• Agency experience (highly preferred)
• Mental health storytelling experience a plus

Pay & Benefits:

The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The base salary range for this role is $72,000-$94,000.

At Headspace, cash salary is but one component of our …