Commercial Director, Graduate Products

Job Title 

Commercial Director, Graduate Products

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

As the Commercial Director, Graduate Products you will be responsible for developing and iterating the growth strategy for Kaplan to win in the business school (GMAT), graduate school (GRE), and other related customer markets.  You will ensure we have deep clarity and insights on the problems we are solving for customers, the competitor set in the market, and how our products are perceived.  As the leader of our go to market approach for the product line, you will work with teams across the organization to determine pricing, positioning, sales channel, and messaging and operationally prepare functions across the organization to deliver against that approach. You will ensure business and financial objectives are achieved as measured by the P&L for the product line.

Primary Responsibilities:

• Growth Strategy: Develop the growth strategy for the product line in 3 year time horizons, focused specifically on the core business and potential close adjacencies.  Maintain the market and competitive intelligence necessary to ensure Kaplan’s strategy is effective and communicate it to the organization.

• Product Priorities: Work in close coordination with product development leadership for the segment so that successful product enhancements and new products can be launched and ultimately meet business objectives. Establish detailed planning and communication to enable success. Maintain alignment on product requirements based on input from stakeholders, customers, and data insights.

• Go-To-Market: Translate product line strategy into Go To Market planning for the organization, ensuring clarity of customer segmentation, product offerings, and pricing.  Coordinate and communicate with teams to ensure successful execution against sales targets.

• P&L Management: Manage and analyze profit and loss for the product line. Understand individual product and market trends and make adjustments and update strategy related to these observations.  Ensure the product line meets budget commitments.

• Track and analyze key performance metrics (KPIs) to assess the success of product features and make data-driven decisions for future development. Manage key cost drivers for the product.

• Identify data-driven recommendations that can enhance revenue performance for the product line and well as efficient cost and resource allocation.  Implement these improvements for increased profitability.

• Customer Focus and Operations: Serve as primary contact for the day to day operations of the product line and cross-functional partners to deliver a great experience for students and customers. Play point for escalated issues and develop resolutions for any complex customer-facing scenarios. Act as the voice of the customer.

• Communication: Provide clear and concise communication regarding product updates, timelines, and challenges to both internal teams and external stakeholders.

Minimum Qualifications:

• Bachelors Degree Required, MBA Preferred

• 4+ years or product management or marketing experience

• Product Management Expertise: Demonstrated ability to lead a product from concept to launch and beyond, while incorporating user needs and data-driven insights.

• Educational Technology Knowledge: Understands the educational landscape, including relevant technologies, standards, and regulations.

• Communication & Collaboration: Excellent communicator who can effectively work across departments and convey the product vision.

• Problem-Solving & Analytical Skills: Uses data to solve problems, make decisions, and adapt in a dynamic environment.

• Financial Acumen: strong financial acumen, with an understanding of how business levers drive revenue and cost.

• Leadership: Inspires teams and sets a strategic direction for product development.

• Preferred experience in education technology market.

We offer a competitive benefits package including:

Remote work providing flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!

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For full-time positions, Kaplan has two Salary Grades, this position is a Salary Grade B: $64,000 - $202,600. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.

Location

Remote/Nationwide, USA

Additional Locations 

Employee Type

Employee

Job Functional Area 

Education Development/Delivery

Business Unit

00072 Kaplan Test Prep

At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards.  All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible.   And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.  There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws. 

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