College Marketing Representative - General Location

As a paid part-time employee of The Orchard, you’ll be an advocate for artists that The Orchard distributes. You’ll promote 3-6 artists per month, as well as one-off promotions as they arise, in your college town and on campus by implementing digital and in-person marketing strategies. You’ll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. You’ll be in charge of hosting listening events, organizing campus activations, and creating digital content for social media that directly supports The Orchard’s artists. Your focus will be on new releases and tour support for artists covering a wide range of genres. You’ll gain first hand music industry experience and be on the forefront of upcoming artists and new music. 

General Location: Tell us why you and your school/city would be a good fit for our College Marketing program. Cover letters in addition to resumes preferred. 

WHAT'LL YOU DO:

• Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews
• Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus*
• Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
• Research & attend local and campus events that will best facilitate the promotion of our artists*
• Attend our artists' shows to hand out promotional tools and get feedback from fans*
• Submit a detailed report on your marketing successes and initiatives for each campaign you run

WHO YOU ARE:

• You are an Undergraduate Student currently enrolled in a 4 year university with a minimum of 2 years left prior to graduation
• You are able to manage your own hours and be accountable for the work assigned to you
• You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
• You have an understanding of social media …