Coinbase CT Lead

At Coinbase, our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Most importantly, we seek people who are excited about crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Who you are:

• You’ve got positive energy. You’re optimistic about the future and determined to get there. 
• You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0. 
• You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
• You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
• You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
• You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

We’re looking for a Coinbase CT Lead to work alongside our executive & communication teams. This role will be instrumental in owning & strategizing the company’s Crypto Twitter presence. The ideal candidate is a seasoned & respected crypto twitter native that has a proven understanding of crypto twitter best practices.

What you’ll be doing (ie. job duties):

• Lead rapid-response communications for crisis & issues management on social media.
• Develop and execute social & new media strategies for Coinbase spokespeople, both proactive and reactive.
• Craft compelling, concise, and clear messages that resonate and amplify our executives’ voices. 
• Create engaging content that cuts through FUD (Fear, Uncertainty, Doubt) and communicates directly with the audience.
• Work cross-functionally with other execs and teams on high-priority issues in crypto and for Coinbase.
• Be flexible with working hours as crypto never sleeps and sometimes neither do we.

Must-haves:

• Deep understanding of social and new media landscapes.
• Passion for crypto and economic freedom.
• Strong background in building and engaging with a social media following, especially on X.
• Proven experience as a talented copywriter and memer.
• Direct communication style; despises corporate speak.
• Thick skin – open to feedback and does not get emotionally affected.
• Born & raised in the Twitter/X trenches.

Nice to haves:

• Solid working relationships with social and new media.
• Experience in public relations.
• Understanding of the regulatory, security, political, and technical landscapes influencing cryptocurrency.

PID: P62243

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).Pay Range: $127,075—$190,000 USD

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view the Know Your Rights notice here.  Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law. 

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information.  For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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