Chief Marketing Officer (CMO) - United States - Remote

About Prepared Hero

Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.

As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.

Job Summary:

As the CMO at Prepared Hero you will play a pivotal role in shaping the company's performance marketing strategy, building & leading the marketing team and building brand identity to drive revenue growth, new customer acquisition and retention.

Requirements

Key Responsibilities:

• Strategic Leadership: Develop and execute the company's overall marketing strategy, ensuring alignment with business goals and objectives.
• Brand Management: Define and maintain the company's brand identity, ensuring consistency across all marketing channels and materials.
• Team Management: Build and lead a high-performing marketing team, setting clear goals, providing mentorship, and fostering a collaborative and innovative culture.
• Market Research and Analysis: Conduct market research to identify industry trends, customer preferences, and competitive landscape to inform marketing strategies.
• Performance Marketing: Oversee all aspects of digital marketing with a specific focus on paid advertising channels such as Meta, Google, YouTube, Amazon and Influencers
• Product Marketing: Collaborate with product development teams to create effective product marketing strategies and launch plans.
• Marketing Analytics: Implement data-driven decision-making processes, track KPIs, and regularly report on marketing campaign effectiveness.
• Budget Management: …