Channel Partner Coordinator
Toronto, Canada, Canada
Channel Partner Coordinator Harmonic is the worldwide leader in virtualized broadband and video delivery solutions, enabling media companies and service providers to deliver premium broadband, video streaming, and broadcast services to consumers globally. At the forefront of innovation, Harmonic simplifies streaming through advanced cloud and software-as-a-service offerings, as well as accelerates the deployment of next-generation gigabit broadband services. To learn more, go to “About Harmonic”. Role Description The Channel Partner Coordinator role is part of the Global Marketing organization. As a Channel Partner Coordinator, you will drive growth through the development and execution of partner marketing campaigns, strengthen partner communications, and improve partner enablement for marketing initiatives – including situational and business performance analysis, strategic objectives, tactical plans, critical success factors and budgeting. Location Remote - Anywhere in the Canada What you will be doing:
- Develop and execute channel marketing plans to align with overall company objectives.
- Design and implement co-branded marketing campaigns with channel partners.
- Work closely with sales teams to understand channel needs and goals.
- Design and maintain welcome letter, on-boarding documents, pre-recorded webinars, to facilitate the life of our new partners.
- Oversee the implementation and adoption of the Partner Portal including user experience, engagement, enhancements, and troubleshooting. Portal integrations include SalesForce, Oracle, and Apttus systems.
- Maintain contact database, mailing lists, and lead distribution.
- Manage training and certification programs within the Partner Portal and coordinate with sales enablement teams to ensure courses are up to date.
- Allocate and manage marketing funds (MDF’s) for channel-specific activities. Lead the program by managing priorities of fund allocation as per best practices and expected ROI.
- Manage the MDF verifications, accruals and payments to respect budget. Implement accurate MDF tracking tool both for the Internal and External stakeholders.
- Assist Partners with operational support as needed to ensure marketing program success.
- Previous experience working as a Channel Partner Coordinator , preferably in the Broadband or Telecommunications field.
- Excellent program management and organization, experience managing marketing budgets.
- Proficient in leveraging data analytics and market intelligence to make informed decisions and optimize channel marketing performance.
- Strong understanding of channel dynamics, partner ecosystems, and indirect sales channels.
- Proficiency in all aspects of campaign development and management, including, but not limited to, social media, ABM, and digital marketing programs.
- Exceptional written, verbal, and presentation skills.
- Experience managing and maintaining a partner portal (Required).
- Experience with partner incentives (a Plus).
- Demonstrated problem-solving abilities, including working with others to quickly reach sustainable resolutions.
- Ability to partner with internal and external teams, monitor workflow, and assure follow-through.
- Occasional International Travel.
Job Profile
Regions
Countries
Diversity and inclusion initiatives Professional development opportunities Remote work
Tasks- Allocate marketing funds
- Build relationships
- Design co-branded campaigns
- Develop and execute marketing plans
- Manage partner portal
- Oversee training programs
ABM Apttus Broadband Budgeting Business performance analysis Campaign Development Channel Marketing Data & Analytics Digital Marketing Market intelligence Oracle Organization Partner communications Partner portal management Performance analysis Problem-solving Program Management Sales Salesforce Social media Strategic planning Video streaming
Experience3 years
EducationCommunications Marketing Telecommunications
TimezonesAmerica/Edmonton America/Moncton America/Regina America/St_Johns America/Toronto America/Vancouver UTC-3 UTC-4 UTC-5 UTC-6 UTC-7 UTC-8
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