CDP Manager

Company Description

Blend360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. 

Job Description

We are seeking an experienced CDP Manager with a specialization in Customer Data Management to join our Fortune 100 financial services client’s MarTech organization.  This role is ideal for a hands-on expert in Customer Data Platforms (CDPs) who can manage, optimize, and leverage CDP functionalities to enhance data-driven marketing strategies. The CDP Manager will work closely with cross-functional teams to ensure seamless data integration, improve customer segmentation, and drive personalized marketing efforts.

The Details:

• Location: Hybrid in Riverwoods, IL is preferred (Fully remote will be considered)
• Duration: Approximately a 6-month consulting role with possible conversion to hire
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

What you’ll do:

• Serve as the primary power user and administrator of the Customer Data Platform (CDP), ensuring optimal configuration and utilization of its features.
• Oversee data ingestion, audience segmentation, identity resolution, and activation workflows within the CDP to support marketing and business objectives.
• Collaborate with MarTech, analytics, and digital marketing teams to define and implement data-driven strategies for personalized customer experiences.
• Ensure data integrity, governance, and compliance with privacy regulations (i.e., GDPR, CCPA) and internal security policies.
• Provide hands-on support for data modeling, customer journey orchestration, and campaign execution using the CDP.
• Troubleshoot and resolve issues related to data flows, integrations, and platform performance.
• Act as the internal CDP subject matter expert (SME), training and supporting teams to maximize adoption and efficiency.
• Monitor and analyze CDP performance metrics to optimize audience targeting, segmentation accuracy, and marketing effectiveness.
• Stay up to date on CDP best practices, vendor updates, and emerging trends to recommend enhancements and improvements.

Qualifications

Required Qualifications:

• Bachelor’s or Master’s degree in Marketing, Data Science, Computer Science, or a related field.
• 5+ years of hands-on experience working with Customer Data Platforms (CDPs) in a power-user, manager, or administrator role.
• Strong understanding of customer data management, audience segmentation, identity resolution, and activation strategies.
• Experience managing data flows, integrations, and governance within a CDP ecosystem.
• In-depth knowledge of data privacy regulations (GDPR, CCPA, etc.) and their impact on customer data usage.
• Hands-on experience with Adobe Experience Platform (AEP) or similar CDP platforms.
• Strong analytical and problem-solving skills, with the ability to translate business requirements into data-driven solutions.
• Excellent communication and stakeholder management skills, with the ability to train and guide cross-functional teams.

Preferred Qualifications:

• Financial services experience, preferably within the credit card space.
• Experience working with MarTech tools and integrations, including CRM, marketing automation, and analytics platforms.

Additional Information

This role is not eligible for immigration sponsorship.

The pay range for this role is $65-70 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.  We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

BLEND360 is an equal opportunity employer.