Campaign Marketing Manager

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. 
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
Our flexible work benefit - Scribd Flex - enables employees, in partnership with their manager, to choose the daily work-style that best suits their individual needs. As an organization, we prioritize collaboration and intentional in-person moments to build culture and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.
About the Job
We are seeking an expert integrated marketer to bring cohesive campaigns to market across channels. Reporting to the Senior Manager, Brand Marketing, this role will develop and implement integrated marketing strategies spanning all parts of the customer journey. In this role you’ll help us elevate our brand narrative and marketing launches with prospect and user audiences. You’ll build end-to-end, multi-channel initiatives – inclusive of product, blog, SEO, email, PR, social, influencer, events, etc – that yield increased brand awareness, increased user acquisition, and prospect acquisition.
About You
You have experience creating and leading strategic and cohesive marketing plans that drive business results. The ideal candidate will be comfortable managing cross-functional workstreams (across Product, Content Acquisition, Brand, Comms, and Creative Teams) from brief through reporting, ensuring integrated campaigns are aligned upon and delivered against, ultimately leading to impact in the market.The ideal candidate appreciates brand, lifecycle, and growth marketing, with an eye for equal parts creative and tactical execution, always coming to the table with new and innovative ideas. This is an opportunity for someone who is great at thinking both strategically and tactically and doesn’t shy away from team collaboration and project management.

Responsibilities

• Drive the development and execution of integrated marketing programs and campaigns.
• Partner with cross functional partners to support campaigns, programs, and tentpole moments, with consistent communication. You will be the point person.
• Understand, utilize and integrate consumer and industry research to maximize impact when designing campaigns.
• Own campaign performance metrics across the funnel, tracking, continually optimizing for efficiency and scale to generate best practices, and …