Campaign Manager, Paid Social

Duties/Responsibilities:

• Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals.
• Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing.
• Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan.
• Manage 10-12 accounts at full bandwidth or $50,000 in Monthly Recurring Revenue (MRR).
• Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices.
• Developing understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients.
• Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior.
• Develops creative strategies for social ads, engaging in testing to improve creative performance.
• Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI.
• Present data-driven insights to clients, offering recommendations to enhance paid social engagement.
• Analyze client business models and align paid social strategies with revenue and engagement objectives.
• Contribute to internal training efforts, mentoring junior team members on campaign execution best practices.
• Execute operational workflows to improve campaign efficiency and effectiveness.

Required Skills/Abilities:

• Strong understanding of social ad targeting, budget management, and ad creative strategies.
• 1-2 years of client management experience, primarily with SMBs. Can independently manage client interactions related to paid social campaign updates.
• Expertise in optimizing ad performance through testing, data analysis, and audience segmentation.
• Demonstrates ability to engage with clients confidently, discussing performance metrics and addressing questions with minimal supervision.
• Proficiency in Meta, TikTok, and LinkedIn Ads platforms.
• Understands how different business models affect paid social strategy, contributing insights during team discussions.
• Excellent problem-solving skills and the ability to handle mid-tier escalations independently.
• Manages daily operational tasks in paid social campaigns, adhering to workflow guidelines and ensuring smooth execution.
• Strong organizational skills to manage multiple projects and deadlines simultaneously.
• Ability to adapt to changes in paid social platforms and industry trends.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to communicate clearly via video calls, email, and phone.

What does the hiring process entail?

• Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 20-minute phone call, we’ll discuss your career …