Campaign Manager, NAMER (GC Expansion)
Remote, CA, United States
Company Description
Procore is a leading provider of construction management software. Our platform connects every project stakeholder to solutions we've built specifically for the construction industry—for the owner, the general contractor, and the specialty contractor. Procore’s mission is to connect everyone in construction on a global platform so that they can build safely, collaboratively, and efficiently.
Job Description
We are seeking a Campaign Manager, NAMER (GC Expansion) to join our growing Marketing team! In this role, you’ll oversee customer expansion marketing activities for our US and Canada General Contractor audience segments. You’ll be responsible for campaigns that generate cross-sell and upsell pipeline and ultimately help the company achieve revenue targets.
As the Customer Campaigns Manager, you’ll work as part of the NAMER Campaigns team and partner closely with Sales, Product Marketing, Digital Marketing, Operations, and other Revenue teams to ensure we are accomplishing our pipeline goals, creating demand for Procore solutions, and driving customer growth. This role is ideal for someone who loves working cross-functionally to combine various ideas, priorities, and business goals into cohesive marketing plans.
This role will report to the Senior Manager, Builder Campaigns, and can be based out of any of our US office locations or remotely in the US. We're looking for someone to join us immediately.
What you’ll do:
Work as an individual contributor and as part of a broader campaigns team responsible for designing, developing, and executing high performing marketing campaigns
Design new General Contractor customer expansion campaign strategies using ABM best practices, focused on creating an always-on, scalable campaign framework
Understand the customer lifecycle and use customer data to align expansion messaging and offers with the right audience
Work with customer sales and product marketing teams to coordinate campaign messaging develop new sales plays, offers, webinars and direct mail campaigns
Partner with field and event marketing and sales teams to create targeted, geo-based in-person customer experiences that build relationships and contribute to driving ARR
Utilize data to understand the success of campaigns, communicate results in routine meetings with sales leadership and identify areas for optimization
Own the customer cross-sell and upsell pipeline outcomes to ensure revenue goals are met
Qualifications
- 4+ years of experience in a SaaS or B2B growth/demand generation marketing capacity
Passion for marketing to the customer—focusing on driving growth and retaining revenue
Bachelor's Degree in Marketing or Business or comparable education/experience required
Hands-on experience creating and executing integrated marketing …
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Bonus Incentive Bonus Incentive Compensation Career enrichment Career enrichment and development Career enrichment and development programs Competitive compensation Development programs Eligible for Bonus Incentive Compensation Enrichment and development programs Full range of benefits Full range of benefits and perks Generous paid time off Generous paid time off and healthcare coverage Healthcare coverage Inclusive environment Paid Time Off
Tasks- Build relationships
- Drive customer growth
ABM Analytics Analytics tools Automation B2B Marketing Campaign Management Communication Construction Industry CRM CRM systems Data analysis Demand Generation Design Digital Advertising Direct Mail Email Marketing Event Marketing Leadership Marketing Marketing Automation Marketing campaigns Operations Product Marketing SaaS Sales Tools Training Webinars Written and verbal communication
Experience4 years
EducationAnalytics Bachelor's Bachelor's degree Bachelor's degree in marketing Business Construction Marketing
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9