Campaign Manager, NAMER (GC Expansion)

Company Description

Procore is a leading provider of construction management software. Our platform connects every project stakeholder to solutions we've built specifically for the construction industry—for the owner, the general contractor, and the specialty contractor. Procore’s mission is to connect everyone in construction on a global platform so that they can build safely, collaboratively, and efficiently.

Job Description

We are seeking a Campaign Manager, NAMER (GC Expansion) to join our growing Marketing team! In this role, you’ll oversee customer expansion marketing activities for our US and Canada General Contractor audience segments. You’ll be responsible for campaigns that generate cross-sell and upsell pipeline and ultimately help the company achieve revenue targets.

As the Customer Campaigns Manager, you’ll work as part of the NAMER Campaigns team and partner closely with Sales, Product Marketing, Digital Marketing, Operations, and other Revenue teams to ensure we are accomplishing our pipeline goals, creating demand for Procore solutions, and driving customer growth. This role is ideal for someone who loves working cross-functionally to combine various ideas, priorities, and business goals into cohesive marketing plans. 

This role will report to the Senior Manager, Builder Campaigns, and can be based out of any of our US office locations or remotely in the US. We're looking for someone to join us immediately.

What you’ll do:

• Work as an individual contributor and as part of a broader campaigns team responsible for designing, developing, and executing high performing marketing campaigns

• Design new General Contractor customer expansion campaign strategies using ABM best practices, focused on creating an always-on, scalable campaign framework

• Understand the customer lifecycle and use customer data to align expansion messaging and offers with the right audience 

• Work with customer sales and product marketing teams to coordinate campaign messaging develop new sales plays, offers, webinars and direct mail campaigns

• Partner with field and event marketing and sales teams to create targeted, geo-based in-person customer experiences that build relationships and contribute to driving ARR

• Utilize data to understand the success of campaigns, communicate results in routine meetings with sales leadership and identify areas for optimization

• Own the customer cross-sell and upsell pipeline outcomes to ensure revenue goals are met

Qualifications

• 4+ years of experience in a SaaS or B2B growth/demand generation marketing capacity

• Passion for marketing to the customer—focusing on driving growth and retaining revenue

• Bachelor's Degree in Marketing or Business or comparable education/experience required

• Hands-on experience creating and executing integrated marketing …