Business Development Representative

At Toma, we’re building something unorthodox—a fully AI-driven workforce for the $2T automotive space.

Our small team (from Scale AI/Uber, Braze, Columbia, Berkeley, and Waterloo) spent months living and breathing dealerships to learn the ropes.

We’ve built an in-house voice AI and agentic workflow orchestration platform, grown $100k ARR MoM purely through word-of-mouth, and raised capital from the best of the best investors in Silicon Valley on our way to create the world’s first “ghost dealerships.”

As a Business Development Representative (BDR) at Toma, you'll be the engine of our sales motion: fueling pipeline growth and creating high-quality opportunities for our Regional Sales Managers.

You'll be on the front lines identifying and connecting with dealership prospects, setting qualified meetings, and working closely with our sales managers to move deals forward. This is a fast-paced, high-impact role with a clear path for growth into closing roles.

• Proactively source and qualify dealership leads through outbound outreach (calls, email, LinkedIn, etc.)

• Book a high volume of qualified demos for your assigned Regional Sales Manager (20+ per month)

• Conduct brief initial discovery and scheduling calls to understand prospect needs and fit

• Collaborate daily with your Sales Manager on scheduling needs and prioritization

• Maintain extremely organized, accurate records in our Hubspot CRM

• Track activity metrics and constantly optimize your outreach strategy

• Provide real-time feedback to marketing and product based on market conversations

• You have 1–3 years of BDR/SDR experience, ideally in SaaS, tech, or automotive sales

• You’re resilient, resourceful, and energized by outbound prospecting

• You thrive in a fast-paced environment where hustle and creativity pay off

• You’re a strong communicator, both written and verbal, and great at listening

• You’re curious about technology (especially AI!) and how it solves real problems

• You’re organized, goal-oriented, and take pride in your work

• Bonus: You’ve used Hubspot, Slack, and other modern sales tools

• You consistently hit or exceed demo booking and pipeline goals

• Your Regional Sales Manager sees you as an essential partner in driving revenue

• You’re trusted to own the outreach strategy and bring ideas to the table

• You’re learning fast, leveling up your sales skills, and preparing to grow into a closing role

We’re a high-performance team building something special, fast. You’ll get the chance to shape your career, work with amazing people, and make a real impact from day one. If you're ready to hustle, learn, and grow, we’d love to meet you.