Business Analyst, Loyalty - Columbia, Maryland, United States

Company Description

Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology guide improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit

Job Description

We are looking for a Business Analyst/Consultant to join our Digital Experience team. You will work with our strategy, design and engineering teams to provide solutions for our clients. You will act a subject matter expert on the technologies that we implement and will lead projects from start to finish, partnering with our clients throughout the engagement.


You will explain different technologies and solutions, explaining how they map to clients needs, identify insights, and explain client needs and engineering requirements. This is an exciting opportunity for someone to solve business problems, design systems, and have an impact on client’s lives. You will provide an excellent balance between technical thinking and client interaction.



  • You will be a Subject Matter Expert on CMS/DXP/Loyalty project implementations, providing guidance on the solution being built.
  • You will facilitate specifications elicitation meetings with our client.
  • You will analyze documentation from clients and vendors.
  • You will work with our client Product Owner and team members to groom and refine features so that they are clearly defined.
  • You will work with the Architects and project team to refine requirements and break them down into meaningful units of work that can be handed over for development and testing.
  • You will manage backlog and future specifications to ensure engineering team is aware of the pipeline.
  • You will create process/data flows to create a visual representation of requirements.
  • You will participate in design sessions and create wireframes.
  • You will lead Agile ceremonies, estimation, and scope creation.
  • You will manage requirements, specifications and track changes with use of change management process.
  • You will help create QA test cases, client acceptance test plan and management of issue log.
  • You will conduct showcases and facilitate user acceptance testing with clients to gather feedback throughout the project.
  • You will create training materials and lead training sessions with the clients.
  • You will report into the Senior Manager, Business Analyst Team.


  • 4+ years in a client-facing role (consultancy or agency)
  • Experience working in CMS, DXP or CaaS solutions
  • Experience defining business and user needs in the form of business, functional, non-functional requirements
  • Promote solutions with the clients and technical team
  • Understand business processes/problems and bring that understanding to discussions with developers and designers, clients and other analysts
  • Experience with data or content modeling
  • Project management and technology skills
  • Proficiency in Jira and Confluence (or similar tools)
  • CMS/DXP platform experience (AEM, Sitecore, Contentful, or Drupal)
  • Adobe Business Practitioner certifications (AEM, Target, Analytics)
  • Sitecore Administrator Certifications (XP, Content Hub)
  • Contentful Certified Professional Certification

Additional Information

The anticipated base salary range for this position is $59,000k-$96,-250k. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Our incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. For more information about dentsu benefits, please visit

This job is fully remote.

#LI-LD1 #LI-Remote

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 


Job Profile


North America


United States


401(k) matching Dental Incentive compensation plan Medical Medical, dental, vision, 401(k) matching, paid time off Other benefits Paid Time Off Vision


Adobe Agile Analytics Business CaaS Client interaction CMS Confluence Customer Experience Customer Relationship Management Design Digital Experience DXP Engineering Jira Law Loyalty Marketing Marketing strategies Marketing Technology Media Project Management Training

  • Analyze documentation from clients and vendors
  • Conduct showcases and facilitate user acceptance testing
  • Create process/data flows and wireframes
  • Create QA test cases and client acceptance test plan
  • Create training materials and lead training sessions
  • Facilitate specifications elicitation meetings
  • Lead Agile ceremonies, estimation, and scope creation
  • Manage backlog and future specifications
  • Manage requirements, specifications, and track changes
  • Project management
  • Refine requirements and break them down into meaningful units of work
  • Subject Matter Expert on CMS/DXP/Loyalty projects

4+ years


Business Design Engineering Marketing




Fully remote


America/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9