Business Analyst, Loyalty

Company Description

Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology guide improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

We are looking for a Business Analyst/Consultant to join our Digital Experience team. You will work with our strategy, design and engineering teams to provide solutions for our clients. You will act a subject matter expert on the technologies that we implement and will lead projects from start to finish, partnering with our clients throughout the engagement.

You will explain different technologies and solutions, explaining how they map to clients needs, identify insights, and explain client needs and engineering requirements. This is an exciting opportunity for someone to solve business problems, design systems, and have an impact on client’s lives. You will provide an excellent balance between technical thinking and client interaction.

Responsibilities

• You will be a Subject Matter Expert on CMS/DXP/Loyalty project implementations, providing guidance on the solution being built.
• You will facilitate specifications elicitation meetings with our client.
• You will analyze documentation from clients and vendors.
• You will work with our client Product Owner and team members to groom and refine features so that they are clearly defined.
• You will work with the Architects and project team to refine requirements and break them down into meaningful units of work that can be handed over for development and testing.
• You will manage backlog and future specifications to ensure engineering team is aware of the pipeline.
• You will create process/data flows to create a visual representation of requirements.
• You will participate in design sessions and create wireframes.
• You will lead Agile ceremonies, estimation, and scope creation.
• You will manage requirements, specifications and track changes with use of change management process.
• You will help …