Brand to Demand Campaign Manager

Job Requisition ID #

Position Overview

The Brand to Demand Campaign Manager supports the strategy and execution of full-funnel “brand to demand” marketing campaigns in priority geographies around the world. These campaigns aim to elevate Autodesk among business decision-makers (BDMs) in the Architecture, Engineering & Construction (AEC); Design & Manufacturing (D&M); and Media & Entertainment (M&E) industries, ultimately driving new customer acquisition business growth.  

The role involves orchestrating a wide variety of marketing functions, including paid media, web experience, external and internal communications, social media, events, and analytics to deliver a cohesive and impactful campaign experience for prospective customers. The Brand to Demand Campaign Manager will drive messaging and creative pull-through from brand to industry campaigns, successfully monitor and consult on the optimization of performance, and track the impact of brand marketing efforts through the marketing funnel. 

The Brand to Demand Campaign Manager will work in partnership with brand, industry, and demand generation stakeholders to create full-funnel “brand to demand” campaign strategies and processes. Ultimately, she/he/they are responsible for helping to set and achieve campaign performance goals that meaningfully contribute to Autodesk’s mission to empower everyone, everywhere to design and make anything. 

Autodesk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals from all backgrounds and experiences to apply. 

Responsibilities 

 Campaign Planning  

• Contributes to the design and implementation of brand marketing campaigns aligned with strategic priorities, including supporting the development of strategy and creative briefs and multi-channel campaign journeys in the Customer Data Platform (Action IQ)

• Supports the collaboration between brand and industry campaign development leads to promote a seamless creative experience from top to bottom of funnel and set operational metric benchmarks and goals to evaluate success

• Partners with agency partners and fellow marketing/brand teams on campaign strategy and asset development

• Monitors campaign activity by competitors in AEC, D&M, and M&E industries for competitive awareness and to inform campaign strategy

• Stays abreast of developments in marketing trends and technologies, shares findings and recommendations with the wider team  

Campaign Execution  

• Supports paid media trafficking, including internal team and agency activity, and collaborates with media partners on strategy and campaign optimization

• Works with Autodesk’s Digital Media Center (DMC) and/or agencies to plan, buy and traffic paid media – primarily programmatic and social media, but may include CTV, print, out of home, search and more

• Evaluates and recommends …