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Brand Planning & Strategy Manager – HOKA

US - CA Remote Goleta

 At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Brand Planning & Strategy Manager – HOKA

Reports to: Director, Brand Planning & Strategy – HOKA

Location: Remote

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

HOKA is looking for a connector of people and information with excellent analytical and problem-solving skills. The Brand Planning & Strategy Manager will guide, develop, and align cross-functional teams around strategic, financial, and HOKA brand targets. This individual has a proven track record of building category plans from the style-color level up to global financial targets. This individual is curious about global consumer and economic trends and how they influence strategy.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.


Your Impact

The primary functions of this role, include but are not limited to:

1. Create seasonal merchandise financial plans (MFP) at the style-color level that connect to top-down guidance and brand strategies

2. Collaborate with cross-functional teams, such as Product Line Managers, Merchandisers, and Finance Planners to develop seasonal product targets and metrics

3. Provide data-informed analysis and recommendations to support decision making and iteration of business plans

Who You Are

  • You love to dig into the details without losing sight of the big picture.
  • You are curious about data; you have the analytical experience to solve problems.
  • You are globally minded with cross-culture agility; you have experience working effectively in complex global organizations.
  • You are a great communicator and are also receptive to feedback.

We’d love to hear from people with

  • 5-8 years of experience with experience in strategic planning, merchandise financial planning, category management, or related fields.
  • Experience with relevant consumer products or services, such as footwear, apparel, sporting goods, athletic, fashion, and lifestyle categories.
  • Comfort with ambiguity; can decide and act without …
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